Director of Product Marketing

3 weeks ago

London, United Kingdom Faculty Full time

About the role

Faculty is at an exciting moment in our development as a business. We are launching Frontier; a market leading decision intelligence product, to enhance our more established consulting practice. Frontier is using cutting edge artificial intelligence to build out an intelligence layer for organisations to enable them to make better decisions faster. 

As our first Director of Product Marketing, you will have the exciting opportunity to build the Product Marketing function working cross-functionally with Sales, Product, Design, and Delivery. This role is particularly strategic as it will help define and drive the success of the product in a nascent market at the forefront of AI. 

What you’ll be doing

Develop and own product positioning that differentiates Frontier from others in the market in an emerging, ambiguous and fast-moving environment

Drive commercial success by developing compelling product narratives

Maintain and elevate competitive intelligence 

Create engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, whitepapers and sales playbooks, to educate the sales team and the market about our core technical value offerings 

Drive thought leadership content to establish Frontier as an industry-defining leader

Gain insight into customer use of current products, untapped opportunities and buyer personas

Provide input into product roadmap, strategy, and pricing based on market and customer research finding, industry analyst interactions and competitive findings

Measure and optimise the buyer journey as it relates to product feature adoption and usage

Collaborate closely with cross-functional teams, including product management, design, engineering, and marketing, to ensure successful product launches with a clear and cohesive marketing plan

Define the marketing team’s strategy, manage the marketing team’s budget, hiring and OKRs 

Who we’re looking for

Extensive experience in product marketing and related marketing functions in the software industry

Experience with enterprise Software-as-a-Service offerings 

Experience supporting an integrated GTM motion that includes sales, channel and services partners, strategic alliances and technology ecosystems

Ability to use insights, data, and statistical analyses to drive marketing decisions 

Experience working in cross-functional teams and performing in a fast-moving startup environment

Strong leadership skills with the ability to influence and collaborate optimally at all levels of the organisation

Excellent written and verbal communication skills, with the ability to explain and translate complex technology concepts into simple and intuitive communications, as well as to create compelling narratives and effectively present ideas

Be a hands-on doer actively engaging in tasks, and driving results through practical involvement

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