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Performance Measurement Lead
2 months ago
We are looking for a Measurement Lead to help take our digital measurement programme to the next level. Built on a foundation of product, engineering and partnerships with the big platforms, your role will be to drive the measurement agenda across our client set.
As a key member of our team, you will be responsible for:
Advanced Attribution Modelling: Implement innovative attribution models, incorporating machine learning and AI to ensure their continual evolution.
Data Exploration & Innovation: Identify data sets that can uncover unique insights. Experiment with unconventional data sources and techniques, broadening the horizons of our data measurement capabilities.
Collaboration: Foster a culture of innovation through close collaboration with media, planning, buying, and analytics teams. Promote continuous learning and experimentation.
Tech Evolution: Identify, evaluate, and champion emerging tools and platforms in the measurement domain. Lead the integration of these groundbreaking technologies into our measurement processes.
Education & Thought Leadership: Conduct internal and external workshops and training sessions for marketing practitioners as well as client leadership.
Qualifications
To be successful in this role you will need:
- In depth relevant experience, with a focus on marketing measurement in the digital space
- Deep expertise in AI and data science, with hands-on experience in the latest machine learning techniques.
- Proficiency in modern analytics tools such as R, Python, SQL, and advanced data visualisation platforms.
- Demonstrated ability to craft, implement, and evolve strategies in the analytics space.
- Strong experience in digital measurement practices including lift testing, Regression Based Attribution and MMM
- Must have a strong media agency background
Additional Information
Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
#LI-Hybrid
