Manager Advertising Strategy

5 months ago

London, United Kingdom PGA Tour Full time

The Best Players Need the Best People.

This position provides media advertising strategies and customer service to PGA TOUR Title Sponsors, Official Marketing Partners, Endemics, and external clients through a global media sales department. Responsibilities focus on the sales operational processing and communication of PGA TOUR owned and operated – as well as partner – cross-platform media campaigns, from upfront proposals and RFP responses to campaign activation, fulfillment, and analysis.

QUALIFICATIONS

Bachelor's degree in Business, Advertising/Marketing or related field or equivalency

5-7 years of experience in Advertising, Client Services and/or Sales Support

Excellent verbal, written, and interpersonal skills

Strong critical thinking and analytical skills

Experience managing budgets, media campaigns and/or programs

Experience with ad trafficking systems (e.g. Google Ad Manager, FreeWheel) and order management systems (e.g. Operative, Placements.io) a plus

Team management experience preferred

Proficiency in Microsoft Office products; advanced skills in Excel and PowerPoint required

Golf or sports knowledge/background a plus

RESPONSIBILITIES/DUTIES

Serve as the primary day-to-day point of contact for assigned media sales leads, internal constituents, and their respective clients and agencies; ensuring timely, thorough, and accurate responses to all RFPs, RFIs, and general daily correspondence related to site ad operations, ad specifications, qualitative and quantitative research requests, and data storytelling.

Serve, additionally, as day-to-day point of contact and resource for direct report(s); provide ongoing training, direction, and support; ensure client deliverables are executed on time and expectations are met (e.g. accurate, thorough, and complete proposals).

Work closely with advertisers and agencies to deliver exceptional customer service throughout the media buying lifecycle, to include proposal strategy/ideation, RFP responses and negotiations, creative asset gathering and management, launch and campaign pacing confirmation, performance/delivery updates, and campaign recaps.

Provide ongoing ad product and campaign performance analysis which evaluates the effectiveness of client activations beyond standard delivery metrics, highlights industry benchmarks, and outlines strategy implementation; proactive outreach to Sales/Client Strategy teams circulating insights.

In collaboration with senior level Advertising Strategy team members, propose media sales strategies (pricing, packaging, asset optimization) based on sales feedback, yielding maximum revenue for PGA TOUR Digital and partners, while delivering a strong ROI for the partner/brand; additionally, continually monitor industry trends to understand the overall impact to sales and to formulate recommendations to maximize revenue and identify key opportunities for continued growth.

Advanced operational knowledge in inventory forecasting, data analysis, campaign optimization, and ad product tools; serve as resource to the immediate team within these areas via technical platforms.

Understand media assets and value propositions to navigate the PGA TOUR partnerships landscape, in conjunction with PGA TOUR’s Corporate Marketing and Business Development departments, and service Official Marketing Partners’, Endemic Marketing Partners’, and Title Sponsors' media campaigns.

Comprehensive knowledge of the PGAT TOUR Digital and partner ad portfolios; responsible for educating assigned media sales personnel on new and innovative offerings and ad platform capabilities to better inform compelling, performance-driven proposals; use data to advocate for high-impact.

Develop timely and accurate PGA TOUR and partner media plans, which follow established pricing guidelines, adhere to ad product business rules, and are vetted for inventory availability.

Responsible for ensuring timely, thorough, and accurate communication with key internal stakeholders (Sales/Corporate Partnerships, Systems Support, Ad Product, Content, Finance and Legal) involved in the media sales and fulfillment process.

Spearhead special projects or other duties as assigned.

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