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Digital Advertising Strategy Lead

1 month ago

London, Greater London, United Kingdom ENGINEERINGUK Full time
About This Role

As a Senior Content Lead at ENGINEERINGUK, you will be responsible for driving the vision and end-to-end strategy for positioning, pricing, packaging, and planning of Twitch advertising offerings.

Key Responsibilities:
  • Develop and maintain a deep understanding of the video, display, and social media advertising market and competitive trends to identify opportunities for growth.
  • Lead quantitative analysis of demand, including opportunity sizing of traditional and emerging demand sources.
  • Collaborate with Finance teams to reconcile supply-based budget models with demand-based analyses.
  • Drive growth of Twitch advertising offerings, aligning with organizational goals around revenue, product adoption, and advertiser maturity advancement.
  • Partner with Ads Marketing on customer-facing Video Sales and Marketing narratives.
  • Effectively communicate complex concepts to cross-functional audiences using data-driven insights.
Requirements:
  • Bachelor's degree required; MBA or advanced degree preferred.
  • Experience as a founder or executive in related segments, or as a practice leader or business unit owner.
  • A proven track record in developing and launching digital advertising go-to-market strategies.
  • Ability to build and execute product and sales strategies across teams at scale globally.

The estimated annual salary for this role is $120,000 - $180,000, depending on experience and qualifications.