Search Engine Optimization Executive
3 months ago
- SEOStrategy Development:
- Developimplement and manage comprehensive SEO strategies that align withbusiness objectives and drive organic trafficgrowth.
- Conduct thorough SEO audits to identifyopportunities forimprovement.
- KeywordResearch:
- Perform extensivekeyword research to identify highvalue keywords and longtailphrases that align with our targetaudience.
- Analyze keyword trends and integratethem into the contentstrategy.
- OnPageOptimization:
- Optimize websitecontent including meta tags headers URL structures and images toimprove search engine visibility.
- Ensure allcontent is optimized for both search engines and userexperience.
- ContentStrategy:
- Collaborate withcontent creators to develop SEOfriendly content that engages andconverts target audiences.
- Provide guidance onbest practices for writing and structuringcontent.
- TechnicalSEO:
- Address and resolvetechnical SEO issues such as site speed mobile optimization crawlerrors and schema markup.
- Work with webdevelopers to implement technical SEOrecommendations.
- LinkBuilding:
- Develop and executeeffective linkbuilding strategies to acquire highqualitybacklinks.
- Monitor backlink profiles anddisavow toxic links asnecessary.
- Analytics andReporting:
- Use tools such asGoogle Analytics Google Search Console and SEO software (e.g.Ahrefs SEMrush) to monitor siteperformance.
- Generate and present detailedperformance reports highlighting key insights and areas forimprovement.
- CompetitiveAnalysis:
- Conduct competitiveanalysis to identify SEO trends and strategies used bycompetitors.
- Recommend adjustments to ourstrategy based onfindings.
- Education:
- Bachelors degree in Marketing Communications Information Technology or arelated fieldpreferred.
- Experience:
- Provenexperience as an SEO Expert or similar role with a track record ofsuccessful SEO campaigns.
- Indepth knowledge ofcurrent SEO tools and bestpractices.
- Skills:
- Strongunderstanding of search engine algorithms and rankingfactors.
- Proficiency in SEO tools such asGoogle Analytics Google Search Console Ahrefs SEMrush Mozetc.
- Excellent analytical and problemsolvingskills.
- Strong communication skills with theability to convey complex SEO concepts to nontechnicalstakeholders.
- Experience with HTML CSS andJavaScript as they relate toSEO.
- Attributes:
- Detailorientedand highly organized.
- Ability to workindependently and as part of a team.
- Strongproject management skills with the ability to handle multiple tasksand deadlines.
- Ability to sit forextended periods while working at acomputer.
- Ability to attend meetings andcollaborate with teammembers.
- Competitivesalary and benefits package.
- Opportunities forcareer growth and professionaldevelopment.
- Flexible working hours and remotework options.
- Comprehensive health dental andvision insurance.
- Paid time off andholidays.
analytics,competitiveanalysis,analytics and reporting,technical seo,keyword research,seostrategy development,seo,search,on-page optimization,contentstrategy,link building
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