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Senior Marketing Executive
4 months ago
Role
Forbes Solicitors are looking for a Senior Marketing Executive to join the Marketing and Business Development Team at our Walton Summit office. This is a full-time role working 36.25 hours per week, Monday Friday, with the option for hybrid working available.
Working closely with the Public Sector Marketing Manager the Senior Marketing Executive will assist with the development, and implementation, of the public sector divisions marketing strategy.
Working within a fast-paced environment, organisation and time management skills are essential, as well as an ability to cope well with pressure. Reporting to the Marketing Manager Public Sector, the Senior Marketing Executive will work closely with Partners, members of staff, and some clients.
The purpose of the role will be to plan, develop and organise marketing campaigns to strengthen existing relationships, and develop new client opportunities, in order to increase the firm’s profile and reputation in the Public Sector Markets in which it operates: Insurance, Education, Local Authority, Housing.
The role will be responsible for delivering successful outcomes such as:
- Responsible for developing multi-channel marketing campaigns in the public sector division to achieve the marketing objectives set in the business plans and will include the following;
- Brand Management strengthen the firm’s reputation in the public sector by ensuring consistency across the marketing and business development materials by using offline and online tools to increase the firm's brand. Collaborating with external designers where necessary. Ensuring brand guidelines and Tone of Voice are followed at all times.
- Directories Project manage submissions to Legal Directories.
- Website Increase traffic to the department pages through sound SEO techniques and ensure the pages and content are engaging and up to date.
- Organising targeted events, conferences and industry exhibitions to raise profile and develop new client opportunities.
- Developing, promote and running the online training for Education, Insurance & Housing.
- Working with advisors and our PR agency to encourage thought leadership for press, industry relevant editorial, social media and web articles.
- Coordination, editing and distribution of printed and digital newsletters and alerts.
- Championing social media including LinkedIn page and X accounts.
- Drafting award entries.
- Preparing presentations for events and advisors.
Organisation
Forbes Solicitors offer the full range of legal services to individuals, commercial clients, and a number of specialist sectors where we excel nationally. We have offices across the North but our roots are firmly based in Lancashire. Our clients tell us that we stand out from other firms. We are real people who are passionate about getting the best results. Working together and listening to our clients, we provide genuine and practical advice.
We are looking for someone who displays our values; specifically someone who is their Authentic self, someone that strives for Exceptional results and someone who can be United and work as a team.
Benefits
We are committed to being a supportive organisation that keeps focus on our people and therefore we offer a range of additional benefits including:
- Competitive Salary;
- 33 Days Annual Leave, including bank holidays;
- Annual Leave Purchase Scheme (Subject to T&Cs);
- Celebration Leave;
- Ongoing Training and Development;
- Progression Opportunities;
- Company Pension;
- Service Awards;
- Health Care Benefits (Health Cash Back Plan and Mental Health Counselling Services);
- BUPA (Solicitor Positions Only, for self, not dependents);
- Other Employee Discounts;
- Recruitment and Legal Department Referrals (Subject to T&C’s);
- Annual Events.
Applying
If you are interested in this role specifically or just working at Forbes Solicitors, please do head to our website to learn more about us.
We will be progressing applicants to the next stage based on applications demonstrating the following knowledge, experience, and skills:
Essential;
- Relevant qualification in Marketing, Business, or equivalent.
- Proven marketing experience within multichannel campaign development, market research, branding, communications, projects, events and client care.
- Excellent IT skills, including website development, social media expertise, and confident use of design software, digital platforms and Microsoft Office.
- Excellent verbal and written communication skills, including copywriting, proofreading, and presenting.
- Enthusiasm and resolve under pressure, including a proven ability to adapt to changing circumstances, and an ability to think ahead.
- Excellent organisation, project management skills and experience of events management.
- An understanding of, and commitment to, the values of the firm.
- Ability to manage multiple projects with varying deadlines.
- Excellent time management and organisational skills.
Desirable:
- Experience in a legal environment or legal services sector.
Forbes is an equal opportunities and disability confident employer and accredited to Investors in People and ISO 9001 quality management systems. We support the principle of equal opportunities in relation to any opportunities which we might provide through the engagement of employees; the provision of services to clients; and the appointment and engagement of suppliers. We are committed, wherever practicable, to maintaining a workforce which broadly reflects the local community in which we operate.