Senior Marketing Executive

6 months ago

Bamber Bridge, United Kingdom Forbes Solicitors Full time

**Fixed Term - 12 months maternity cover, Monday to Friday 9am until 5pm - Walton Summit**

**_
Role_**

Forbes Solicitors is looking for a Fixed Term Senior Marketing Executive to work within their busy Marketing & Business Development Department focusing on the firm’s digital presence and our consumer service areas. This is a 12 month fixed term role, full time, working 36.25 hours per week, Monday to Friday 9am to 5pm.

The Senior Marketing Executive will work with the consumer groups to achieve the marketing and business development objectives set out in their business plans. The Senior Marketing Executive will also manage the day-to-day relationship with our digital agency.

Consumer groups: Clinical Negligence, Contentious Wills, Crime, Family, Financial Services, Personal Injury, Conveyancing, Wills, Probate, Tax & Trusts. You will have a natural flare for stakeholder engagement and the drive to make things happen.

The role will be responsible for delivering successful outcomes such as:

- Working closely with the consumer Heads of Departments to develop and implement their department marketing plans;
- Driving forward the Consumer Group (Family, Contentious Trusts & Probate, Wills, Tax Trust & Probate, PI and Clinical Negligence.) and encouraging cross selling across departments;
- Keeping abreast of market developments and undertake market research to ensure sound decision making;
- Drafting multi-channel marketing campaigns in order to strengthen existing profile and develop new client opportunities;
- Increasing our online presence/rankings in all of the above practice areas;
- Developing and overseeing the PPC campaigns with the digital agency;
- Maintaining the private client department website pages;
- Monitoring and developing the firm’s digital advertising, press advertising and placing adverts and articles in suitable lifestyle magazines;
- Working with advisors to encourage thought leadership in relevant press and blogs;
- Championing social media including Facebook, LinkedIn and X accounts;
- Working with our digital and press agency to initiate press releases;
- Submitting to directories (eg Chambers and Legal 500) and league tables;
- Identifying awards that the departments can be entered for and writing entries;
- Organising targeted events;
- Coordination, editing and distribution of printed and digital newsletter and eAlerts;
- Working alongside our design agency in relation to campaign marketing (visuals and aesthetics);
- Working with departments to ensure our ReviewSolicitors score is as high as possible and ensure all departments are feeding through;
**_ Organisation_**
Forbes Solicitors offer the full range of legal services to individuals, commercial clients and a number of specialist sectors where we excel nationally. We have offices across the North but our roots are firmly based in Lancashire. Our clients tell us that we stand out from other firms. We are real people who are passionate about getting the best results. Working together and listening to our clients, we provide genuine and practical advice.

We are looking for someone who displays our values - specifically, someone who is authentic, exceptional and plays their part in a united team.

**_Benefits_**:

- We are committed to being supporting organisation that keeps the people at the focus and therefore we offer a range of additional benefits including:_
- Competitive Salary
- 33 Days Annual Leave, including bank holidays
- Annual Leave Purchase Scheme (Subject to T&Cs)
- A day off for your Birthday
- Ongoing Training and Development
- Progression Opportunities
- Company Pension
- Service Awards
- Health Care Benefits (Health Cash Back Plan and Mental Health Counselling Services)
- Other Employee Discounts
- Recruitment and Legal Department Referrals (Subject to T&C’s)
- Annual Events

**_ Applying_**
If you are interested in this role specifically or just working at Forbes Solicitors, please do head to our website to learn more about us.
- Relevant marketing degree or equivalent professional qualification;
- Demonstrable postgraduate Marketing experience preferably in a professional services environment, ideally 4 years previous experience;
- Have a strong full marketing mix and digital marketing background;
- Evidence of developing or working on marketing plans, campaigns, and/or products;
- Experience of working with multiple stakeholders;
- Evidence of organisational skills and able to deliver to competing customer deadlines;
- Evidence of effective communication skills in a variety of methods to a range of stakeholders and audiences;
- Evidence of strong IT skills, Microsoft office, CMS, Social Medial and other online platforms;
- Aligns with our Firm values;
Forbes is an equal opportunities and disability confident employer and accredited to Investors in People and ISO 9001 quality management systems. We support the principle of equal opportunities in relation to any opportunities which we might provide

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