Head of Consumer Insight

3 weeks ago


Royal Leamington Spa, United Kingdom Forseven Full time

Forseven, a revolutionary company is looking to transform the EV industry through cutting-edge technology and innovative engineering practices, are seeking an Head of Consumer Insight to join our highly skilled and dynamic Product Strategy team.

The role will operate in a hybrid capacity out of our offices in Leamington Spa where the successful candidate will have the opportunity to work alongside some of the most visionary minds in the automotive field.

Working closely alongside the VP Product and wider Product Development and Commercial teams, the Head of Consumer Insight’s core responsibility is to ensure the business has complete clarity over who its target audience is, how they vary across all global markets, as well as what’s important to them in the automotive space. The main focus of the role will be in defining who the target audience is for each product, but also to deep dive their needs, wants and desires – both today, and for the future.

 

What you will do:

  • Consumer trend analysis and forecasting
  • Target customer research studies
  • Market segmentation studies
  • Market entry strategy research
  • Product value proposition and design clinics
  • Accepter Rejecter research studies
  • User Research clinics to support Product Experience definition

 Who you are:

  • Experience managing, leading and developing a team of direct reports.
  • Pan-European or global experience essential.
  • Proven ability of working cross-functionally within an OEM on vehicle development projects
  • Managed substantial budgets; experience co-ordinating agencies to successfully complete multiple projects.
  • A thorough knowledge of market trends and analysis methodology covering both macroeconomics and automotive segments.
  • An excellent understanding and extensive experience in the application of both qualitative and quantitative consumer research techniques
  • Experience in using data analytics and AI to analyse complex data sets

About us and our culture…

At Forseven, we are more than just a team of professionals; we are dynamic innovators, visionary collaborators and trailblazers who believe in making a difference. Our passion lies in revolutionising the electric vehicle industry through our cutting-edge advancements and sustainable solutions that aim to transform the way transportation is perceived.

Currently operating under stealth mode, our focus is entirely directed towards achieving excellence as pioneers in creating sustainable mobility solutions which will help shape the future of transportation. We're looking for enlightened individuals who possess an unwavering passion, relentless drive, and insatiable curiosity to question conventional norms and push beyond perceived limitations.



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