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Group DTC Ecommerce Director

1 month ago

London, United Kingdom PUIG Deutschland GmbH Full time

Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.

The Opportunity

As the Group DTC Ecommerce Director, you will be at the forefront of driving digital transformation across our beauty and fashion brands. Your mission is to elevate our Direct-to-Consumer (DTC) strategy, ensuring best practices, seamless user experiences, and robust business growth. You’ll collaborate with cross-functional teams, aligning roadmaps, and championing data-driven decision-making.

What you'll get to do
  • Curate and disseminate DTC best practice, strategies and insights to digital brand business owners
  • Oversee merchandising strategies, ensuring optimal product presentation, assortment and inventory
  • Drive intuitive navigation design, enhancing user journey and conversion
  • Implement rigorous testing methodologies to optimize user interfaces and enhance overall user satisfaction
  • Develop effective sampling programs to drive customer engagement and loyalty
  • Establish clear guidelines for promotions, discounts and special offers
  • Craft strategies to maximize cross selling and upselling opportunities
  • Ensure robust data collection methods for customer insights and personalization
  • Implement and maintain accurate GA tagging for performance tracking
  • Drive SEO best practices to enhance organic visibility and traffic
  • Advise on digital expansion strategies
  • Regularly analyze competitors’ digital initiatives and benchmark
  • Prepare comprehensive reports charting progress against budget and core KPIs
  • Harmonize P&L reporting across all brands
  • Work closely with corporate teams to align roadmaps and planning methodologies
  • Steer the group’s white label website development roadmap prioritizing brand-specific needs

Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.

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