Retail Communications Manager
4 weeks ago
Join our journey to create a new experience for the National Lottery and help us to power change for the greater good.
About us:
We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence in Austria, the Czech Republic, Greece, Cyprus and Italy. We have been officially awarded the Fourth Licence (10 year licence) to operate the National Lottery starting February 2024.
We’ve developed ground-breaking technologies, built player protection frameworks, and have a proven track record of making lotteries better. Our aim is to create one of the UK’s most inclusive organisations – where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes.
Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination, harassment, or victimisation in the workplace. All employment decisions at Allwyn are based on the business needs, the job requirements, and the individual qualifications. Allwyn encourages applications from individuals regardless of age, disability (visible or hidden), sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
While the main contribution of the National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, large-scale transformation journey to build a bigger, better, and safer National Lottery that delivers more money to good causes.
- Reporting to the Senior Communications & Engagement Manager, responsible for execution of the communication strategy to support the retail ABP, consumer plan and retailer journey across a mix of channels (Retailer Hub, trade press, print comms)
- Support the Head of Retail Strategy & Operations with the development of the Retail Comms strategy
Team Description
- A core function within the Retail Strategy & Operations Team whose mission is to bring The National Lottery to life for retailers.
- The Communication & Engagement Team owns all B2B communication to retailers via print, digital, trade media and trade press channels. They own and operationalise The Retailer Hub, all sales tools for the RST and Channels teams and are instrumental in driving delivery of ‘The Value of Lottery’ category story.
Role Responsibilities:
- Develop and execute a digital first strategy to enhance & improve performance of current Allwyn owned retailer comms channels (including Jackpot magazine, direct mail, retailer organiser, Lottery News & terminal messaging).
- Responsible for working with the Digital Comms Exec to ensure delivery of print content across digital platforms where appropriate.
- Trade Press: Work with multiple 3rd parties (including MHP, William Reed, New Trade and Asian Trader) to execute the annual Trade Press plan to support retailer advocacy in line with a digital first comms ambition.
- Trade Bodies: Create, brief and deliver (where required) external communications to trade bodies.
- Retail delivery of Consumer plan: Deliver all required game, retail or operational plans/events to all retailers via relevant channels, working within the PCT framework to ensure alignment with planning and training.
- Relationship Management: Manage the commercial relationships with Trade Press agencies, including contract negotiation. Conduct quarterly business reviews and measure against agreed KPIs.
- Category Story: Work collaboratively with the Senior Comms and Senior Strategy Managers to agree a communication strategy for the Category Story via the Retailer Hub, Trade Press, Retailer Comms & Retailer Training
- Sell in tools: work collaboratively with the Retail Planning team to create and deliver effective sell in tools for the Retail Sales and Retail Channels team.
- Retailer Charter: Manage the ongoing communication of the Retailer Charter and delivery of future versions to the full retail estate.
- R Sat: work with the Retail Strategy team to agree a quarterly R Sat action plan and ensure all actions are delivered to time.
Budget Management
- Manage and monitor retailer print comms and Trade Press budget, ensuring that spend is reported against budgets set
Team
- Manage and motivate two direct reports to support briefing, development and sign off for content across relevant responsibilities
Key Skills and Experience:
- Flawless attention to detail
- Proven experience working with Trade press and/or Trade bodies in a fast-moving industry
- Retailer centric and with demonstrable experience of always putting the retailer/customer at the heart
- Proven experience working cross-functionally to deliver complex projects with multiple deliverables
- Proven experiences working across different levels of the organisation with strong stakeholder management skills
- The ability to think how to solve a problem, plus the capacity to go out and put your plan into action
- Naturally curious, challenges the norm, whilst being receptive and considerate to other ways of approaching things
- Always looking to better themselves – understanding of their own strengths and areas for development
Our goal is to create one of the UK’s most inclusive organisations – where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes.
Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination, harassment, or victimisation in the workplace. All employment decisions at Allwyn are based on the business needs, the job requirements, and the individual qualifications. Allwyn encourages applications from individuals regardless of age, disability (visible or hidden), sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
Benefits
- 34 days paid leave (This includes bank holidays)
- 2 x Life Days
- 4 x Salary of Life Insurance
- Pension: We’ll contribute 8.5%
- BUPA
- £500 wellness allowance
- Income Protection
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