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Retail Communication Manager
2 months ago
We are seeking a highly skilled Retail Communication Manager to join our team at Allwyn. As a key member of our Retail Strategy & Operations Team, you will be responsible for executing our communication strategy to support our retail business plan and consumer plan across various channels.
Key Responsibilities- Develop and execute a digital-first strategy to enhance and improve the performance of our current retailer communication channels, including print, digital, trade media, and trade press.
- Work with our Digital Communications Executive to ensure the delivery of print content across digital platforms where appropriate.
- Manage and negotiate contracts with trade press agencies, including MHP, William Reed, New Trade, and Asian Trader, to execute our annual trade press plan and support retailer advocacy.
- Develop and deliver external communications to trade bodies, ensuring alignment with our digital-first communication ambition.
- Deliver all required game, retail, or operational plans/events to all retailers via relevant channels, working within our Planning and Commercial Team (PCT) framework to ensure alignment with planning and training.
- Manage the commercial relationships with trade press agencies, including contract negotiation.
- Work collaboratively with our Senior Communications and Senior Strategy Managers to agree a communication strategy for our Category Story via the Retailer Hub, Trade Press, Retailer Communications, and Retailer Training.
- Develop and deliver effective sell-in tools for our Retail Sales and Retail Channels team, working collaboratively with our Retail Planning team.
- Manage the ongoing communication of our Retailer Charter and delivery of future versions to the full retail estate.
- Work with our Retail Strategy team to agree a quarterly Retailer Satisfaction (R Sat) action plan and ensure all actions are delivered to time.
- Manage and monitor our retailer print communications and trade press budget, ensuring that spend is reported against budgets set.
- Manage and motivate two direct reports to support briefing, development, and sign-off for content across relevant responsibilities.
- Flawless attention to detail.
- Proven experience working with trade press and/or trade bodies in a fast-moving industry.
- Retailer-centric with demonstrable experience of always putting the retailer/customer at the heart.
- Proven experience working cross-functionally to deliver complex projects with multiple deliverables.
- Proven experience working across different levels of the organization with strong stakeholder management skills.
- The ability to think creatively and solve problems, with the capacity to put plans into action.
- Naturally curious, challenges the norm, while being receptive and considerate to other ways of approaching things.
- Always looking to better themselves, understanding their own strengths and areas for development.
We are a multi-national lottery operator with a market-leading presence in Austria, the Czech Republic, Greece, Cyprus, and Italy. We have developed ground-breaking technologies, built player protection frameworks, and have a proven track record of making lotteries better. We encourage applications from individuals regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, and marriage and civil partnerships.
We are committed to creating one of the UK's most inclusive organizations, where people can bring the best of themselves to do their best work, every day, for the benefit of good causes. Our goal is to modernize technology and operations, refresh games, and support shops while improving the use of data and digital.
We are excited to embark on a once-in-a-lifetime transformation journey to build a bigger, better, and safer National Lottery that delivers more money to good causes. Join us as we shape the future of the National Lottery and help us power change for the greater good.
