Web Optimisation Executive.

1 month ago


Southampton, United Kingdom Carnival Corporation and plc Full time
Job Description

We recognise the value in having people with a variety of backgrounds, experience and skills in our business. That means the role requirements here should be seen as a guide, not a checklist. If you have more, less or different experiences, but really relevant skills, wed love to hear from you. We work flexibly and will help you to find a healthy balance of remote working and time in our fantastic Southampton office, collaborating, taking part in events and getting to know people that makes working with us so rewarding. We welcome the opportunity to discuss reduced hours and job share arrangements.


The Role

Reporting to the Product Manager, the Web Optimisation Executive contributes to the delivery of online conversion optimisation strategies for the luxury cruise brand, Cunard. Working closely with our CRO agency, they will plan and deliver A/B tests across the four main brand websites (UK, US, Australia, Japan and Germany) balancing website trading performance with digital customer experience.

They are responsible for advising on the UX/UI of all digital platforms, working with our In-house Studio and Product Teams to ensure that at every digital touchpoint the unique Cunard style is maintained. They will constantly aim to improve the digital customer journey through utilising conversion optimisation software and analysing on-site user behaviours.

  • Use Adobe CMS and optimisation tools to run conversions during activity, contributing to digital delivery targets.
  • Collate, recommend, and priorities AB test and personalisation ideas to brief into the CRO agency- ensuring all AB test are built to brief and capture all Cunard style requirements before deploying.
  • Work closely with the Digital insights team to brief in AB test reports, monitor live AB test insights and review test outcomes to inform future test interations. Share AB test results with the wider team.
  • Ensure that all website activity is customer- focused and adheres to usability best practice

Our role categories range from CUK15 (entry level) to CUK1 (Brand President) so you can clearly see internal development opportunities. This role is a CUK10 and is offered on a {full time, permanent basis, with hybrid working in our Southampton office, a minimum of 3 days per week.

About You

Fresh ideas and different perspectives are what excite us most and help us to succeed. Alongside bringing these to the role, youll also need:

  • Customer-focused in your approach to web page and content curation.
  • Ability to work on multiple projects.
  • Proven experience reporting on data and being able to analyse various reports and draw commercial conclusions.
  • Experience working with a CMS to create web pages.

Being part of our team has its advantages

Were a holiday company so we know theres more to life than work. Our comprehensive range of benefits are designed to help your personal and financial health and wellbeing.

  • Home and office-based hybrid working, working with 3 days per week in the office
  • Recognition scheme with prizes and awards
  • Employee Discounted Cruising plus Friends and Family offers
  • Regular office events including live entertainment, lifestyle events and charity partner fundraisers
  • Extensive learning and development opportunities
  • Employee-led networks
  • Employee Assistance and Wellbeing programmes
  • Company paid Health Cash Plan and health assessment
  • In-house Occupational Health help and access to digital GP
  • Life Assurance
  • Parental and adoption leave
  • Employee Shares Plan
  • Electric Car and Cycle to Work schemes
  • Onsite restaurant offering range of healthy cooked and grab and go meals
  • Discounted retail and leisure via discounts portal
  • Minimum 25 days leave, bank holiday allowance and holiday trading scheme
  • Contributory Defined Contribution Pension scheme
  • A friendly welcome with help settling in

Please note: Being able to create unforgettable holiday happiness is a brilliant opportunity so we often receive high volumes of applications for our roles. In these cases we may close our job adverts early and arent able to consider applications once this happens.

#LI-Hybrid

#Job Functions: Design; Marketing; Production;

#LI-JW1


About Us Holidays are one of lifes greatest pleasures. Having the chance to relax, escape and explore is a magical thing. And there is no better holiday than a cruise.
No one knows cruising like Carnival UK, where talented people from across the globe come together to create unforgettable holiday happiness. As part of the worlds largest holiday travel and leisure company, we take enormous pride in bringing to life two of the most iconic brands from Britains rich seafaring heritage, P&O Cruises and Cunard. Collectively they have been delivering unbridled joy, boundless adventure and lifelong memories to millions of people for over 350 years. And in a multi-million pound global holiday market, where cruising has barely scratched the surface, we have the opportunity to do that for many, many more people.
Our diverse yet tight knit teams share high standards, heartfelt values and passion for our purpose. Our Culture Essentials describe the expectations we have for ourselves and of each other, in building a culture that supports safe, sustainable, compliant operations and celebrates diversity, equity and inclusion.
Its through the successful delivery of these extraordinary travel experiences for our target markets and our distinctive culture, that we hope to become Travels Employer of Choice.

About the Team The Cunard Sales and Marketing team are instrumental in the success of Cunard and our aim to be the benchmark of luxury travel. Our marketing teams maximize opportunity and create focused, meaningful communications that help to grow existing audiences as well as appealing to new ones. We have experts across advertising, CRM, brand, PR, digital, loyalty and the creative studio who work together collaboratively to create unforgettable holiday happiness. Our sales teams develop and grow partnerships ensuring they have the finest knowledge of our products. Our teams also manage sales communications, systems, and events to provide the best tools and support, ensuring that our travel trade partners are at the centre of all that we do. In addition to supporting travel agents, the sales team provide support to a team of ship based sales managers and work with third parties to find new routes to market for our brand.
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