Paid Media Executive

6 months ago

Southampton, United Kingdom AVASK ACCOUNTING & BUSINESS CONSULTANTS Full time

**Role**: Paid Media Executive

**Salary**: £25,000 - £30,000

**Location**: Southampton

The Paid Media Executive will be responsible for optimising and managing PPC campaigns to drive targeted traffic and conversions for our clients.

**Responsibilities**:

- Plan, execute, and optimise PPC campaigns across various platforms, including Google Ads, Bing Ads, and social media platforms.
- Conduct research to identify relevant and high-performing keywords for campaign targeting.
- Write compelling and relevant ad copy that aligns with campaign objectives and target audience.
- Monitor and analyse campaign performance data, identifying trends, insights and opportunities for optimisation.
- Implement A/B testing strategies to improve ad performance, landing page conversion rates and overall campaign success.
- Manage campaign budgets, bids and daily spend to achieve desired performance goals.
- Collaborate with the design team to create visually appealing and effective ad creatives.
- Stay up-to-date with industry trends and best practices in PPC advertising and digital marketing.
- Provide regular performance reports to internal stakeholders, highlighting key metrics and insights.
- Continuously explore new opportunities and platforms to expand PPC efforts and improve ROI.

**Skills, knowledge and experience**

**Essential**:

- Bachelor's degree in Marketing, Advertising, Business or a related field.
- Minimum of 2 years experience in managing PPC campaigns, preferably in a B2B environment.
- Skilled in using advertising platforms (Google Ads, Facebook Ads) for campaign setup and management.
- An understanding of online advertising principles, audience targeting and campaign management.
- Strong analytical skills and the ability to interpret complex data to make informed decisions.
- Proficient in data analysis, monitoring key metrics and making data-driven decisions.
- Excellent written and verbal communication skills.
- Detail-oriented with the ability to manage multiple campaigns and tasks simultaneously.
- Creative thinking and the ability to adapt strategies based on changing trends and performance metrics.
- Aligning PPC campaigns with broader marketing goals and adapt strategies accordingly.
- Good copywriting skills to write engaging and relevant ad copy to drive clicks and conversions.
- Efficiently allocate budget, adjust bids and maintain spending within limits.
- Experience of conversion tracking, A/B testing and landing page optimisation.
- Skilled at troubleshooting and finding solutions for campaign challenges.
- Organised in managing multiple campaigns and tasks efficiently.

**Desirable**
- Certification in Google Ads or other relevant digital marketing certifications is a plus.
- Familiarity with Bing Ads and social media advertising platforms.

**What youll get in return**:

- 22 days of annual leave plus Bank Holidays with the option of purchasing up to 5 extra days though salary sacrifice.
- Birthday off after 1 year length of service.
- Pension scheme with Royal London with employee contributions of minimum 5% and employer contributions of 3%.
- A collaborative culture of continuous learning with Learning and Development opportunities for career progression, alongside support with professional qualifications where applicable.
- Private Healthcare Insurance with Vitality Health care after completing probationary period.
- Cycle2Work scheme available through salary sacrifice.
- DIS (Death in service) available after completing probationary period.
- Creative spacious offices with breakout areas, and subsidised canteen with Chef offering freshly cooked breakfast and lunches.

**About AVASK**:
AVASK Accounting & Business Consultants is a rapidly expanding firm that specialises in international VAT and tax and accounting for e-commerce businesses that are located internationally and in the UK. AVASK are recommended External Tax Advisors under the Amazon Global Selling Programme and assist hundreds of Amazon FBA sellers, eBay, Shopify and many other platforms. On top of this, it provides its clients with a comprehensive range of expertise - from providing practical guidance on cross-border transactions, making sure that they are fully compliant and assisting on their group structures and tax advisory services. #PRL

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