Corporate Sales Manager

4 weeks ago

Birmingham, United Kingdom TOCA Social Full time

TOCA Social is the world's first dining and entertainment experience with a football twist, and it’s set to change the game  We currently operate two UK venues in London (at The O2) and in Birmingham (at The Bullring). Future sites announced for 2025 include: Westfield White City, Paris CNIT Westfield, Dallas and Monterrey (franchise in Mexico). 

At TOCA Social, Everybody Plays Football knowledge is not required, so if you thrive being in an energetic and fun environment you’ll quickly fall in love with our concept

Benefits:

You’ll have full access to our TOCA Treats, which includes (but is not limited to): 

  • Performance based commission 
  • Complimentary TOCA games
  • Huge discounts on our F&B 
  • Free meal whilst on shift
  • Local retail & hospitality discounts
  • Teammate Assistance Programme with access to free counselling sessions
  • Great progression opportunities as we expand

Job Highlights: 

This role requires a strong, sales-savvy individual to drive and manage corporate events for our Birmingham venue This role will be based in The Bullring (Birmingham) reporting into the Operations team. You will be a key member of our venue management team, connecting the dots between sales and the guest experience. 

You will be responsible for the entire sales journey from securing the initial lead, converting it into a sale and the successful planning and running of the event. You will share an events coordinator with the Birmingham team to help you with any admin associated with these larger events.

The primary focus of this role is to deliver and drive corporate events (branded, conferences, workshops and large social events) over +£2.5k. We want you to think big, building key relationships and delivering show stopping events.

Role Scope & Responsibilities:

  • Driving revenue through events and achieve the KPIs set out by the Director of Operations
  • To sell the art of the possible. TOCA Social is so much more than a football entertainment concept. We need dynamic individuals who are a proactive approach and can think outside of the box 
  • Proactive planning and implementing of corporate outreach strategies to drive corporate events footfall throughout the year
  • Ensuring leads and prospects are effectively converted into corporate events
  • Working closely with the venue operations teams to design and build packages and offerings, to increase spend per booking for all types of corporate events. 
  • Manage and work with all relevant events agencies and negotiate the best deals to ensure TOCA is receiving the larger requests
  • Share revenue numbers and projections with key stakeholders and the Director of Operations in order to address questions in weekly KPI
  • Identify new opportunities of gaining larger corporate events – whether through specific events or other opportunities
  • Partner closely with the General Manager and liaise weekly with the venue operations team providing details of up and coming events. You are a key part of our venue management team
  • Build strong relationships with all our venue teammates, we believe that investing in our team is the only way to success 
  • To ensure each guest’s individual and specific needs are met and being attentive at all times whilst on the phone or in person 
  • Be present and support in the execution of large scale events, we need a flexible approach and a output driven approach 
  • Responsible for the creating, planning and execution of all events, including but not limited to; large social gatherings (24+), networking, team building, team training, team awards, seminars, conferences, business meetings & gatherings

Requirements

  • 5+ years of proven successful corporate sales events experience 
  • Experience of managing a team
  • Experience at driving larger scale events such as conferences, workshops etc.
  • Industry knowledge and hospitality operations
  • Strong influencing and negotiation skills
  • Passionate about sales and driving revenue 
  • Exceptional executive presence and ability to cultivate positive relationships, both internally and externally 
  • Strong attention-to-detail, self-directed initiative, resourcefulness and drive for innovation
  • Demonstrated proactive commitment in evolving events based on feedback and guidance
  • Someone who is flexible with their working hours and isn’t afraid to get stuck in 
  • Strong communication and stakeholder management
  • Positive attitude and tactical mindset with the ability to deal with challenges
  • Ability to prioritise tasks and meet tight deadlines 
  • Financial acumen 
  • A people first mentality

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