National Account Executive

2 months ago


London, United Kingdom Wella Full time

National Account Executive

Function: Sales Location:

London, LND, GB

Work Arrangement: Hybrid

Position Title: National Account Executive, Sellout

Location: Wimbledon

Reports to: Associate Director ISO

Direct Reports: N/A

Scope / Brands: UK&I ISO

ABOUT THE WELLA COMPANY

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

THE ROLE

As a National Account Executive, in this customer facing role, you will be working closely with National Account Managers to execute the Sellout strategy for several of our large accounts, developing strong working relationships with key stakeholders internally and externally. Success will be achieved through delivering sales out improvements across colour, care and styling, working cross functionally with brand, trade marketing, sales and education to deliver sellout to potential.

KEY RESPONSIBILITIES 

• Delivers annual sellout targets ahead of category growth, in line with Joint Business Plan. 

• Understands industry landscape and key influencers and acts as the voice of the customer internally, leveraging key insights to drive share & reapply across the indirect sales organization. 

• Analyse sellout performance and sell in performance by key customer and report internally/externally in relevant forums with opportunities to accelerate. 

• Analyse in store execution via planorama and report on weekly basis to achieve best in class in store fundamentals.

• Prepare bespoke content/posts for customer mailers, social and e com. 

• Builds exceptional relationships with our customers, developing an in-depth understanding of their consumer, client journey and available touchpoints to ensure we are fit to win in top accounts. 

• Collaborates with cross-functional team to execute deliverables agreed as part of Joint Business Plans in line with Wella/OPI IMP, leading the development and execution of differentiated sellout plans in store and online, leveraging key consumption periods. 

• Creates bespoke point of sale/merchandising materials and tailored campaign assets in line with customer brand equity & Wella brand guidelines to accelerate sellout

• Own customer marketing A&CP and relevant contracted marketing budgets, ensuring all spend is forecasted, tracked, and evaluated accurately to maximise ROI for Wella and the customer. 

• Thinks digital first, with solid understanding of that impact the store environment and how to leverage these as part of customer joint business plans. 

QUALIFICATIONS

You thrive at building strong customer relationships and delivering customer-centric solutions. You are committed, conscientious and always lead with integrity. You recognize the value that different perspectives and cultures bring to an organization. You believe in the value of teamwork. You bring a high level of knowledge and know-how plus creativity and enthusiasm to your work and to everything you do.

Essential: 

• Knowledge of Professional hair category.

• Advanced skills of Photoshop/ Indesign or similar software to design sellout related content.

• High level of excel skills to build dashboards to analyse sellout performance.

 WHAT WE OFFER

25 days annual leave (+ additional day off for your birthday) 3 days personal leave for your own signification life events 2 paid days off for volunteering/charity work Optional Wella Pension Scheme Optional Family Private Medical Insurance Cover Income Protection Life Insurance Staff Discount (80% of all hair products, 40% OPI, 1 x 50% ghd) EAP (Employee Assistance Programme) Enhanced maternity, paternity, and adoption leave. Gym Benefits

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