Director of B2B Distribution

3 weeks ago

London, United Kingdom Bupa Full time

Job Description:

Director of B2B Distribution

London/Staines

Hybrid & flexible working options

Permanent role

Competitive salary & benefits package

Full Time – 37.5 hours

Closing date for applications – Friday 22nd November 2024

We make health happen

This is a fantastic opportunity for a Director of B2B Distribution to join our leading UK Insurance business. This role is the face of Bupa in the intermediary market responsible for leading the UKI Broker relationship and third-party distribution strategy across all segments (Corporate, SMC, SME and Specialist) whilst taking the lead on the delivery of our new business/ hunter activity. The role will ensure distribution activities are of sufficient quality, satisfy customer needs meet regulatory standards, fall within risk appetite and always deliver fair customer outcomes.

With the customer experience at the heart of decisions, this role is accountable for achieving year on year business and profit growth through innovation, strategic leadership and business change; ensuring activities are of sufficient quality, satisfy customer needs, meet regulatory standards, fall within risk appetite and always deliver fair customer outcomes.

Our desire to grow across Business PMI and Specialist Products, which is heavily intermediated, means that a strong leader with in-depth knowledge of the intermediary market is crucial to achieving our objectives and driving our B2B New Business Growth activity.

The Director of B2B Distribution will build, develop and harness the benefits of a diverse team. They will lead their team role modelling an inclusive culture where everyone feels a clear sense of belonging, feels safe to bring their whole self to work knowing how they can make a real difference in their role to support the achievement of our business strategy. They will be a dynamic leader who plays a big role across BSP, UKI and the broader Market Unit.

The role is a Key Function Performer for the Insurance Regulated Entity General Manager, B2B & Specialist.

How you’ll help us make health happen:

Acts as strategic thought leader, developing and executing the marketing and sales strategy for B2B third-party distribution Responsible for setting and delivering the performance of the function including pricing to agreed targets for sales. Accountable for new business growth, revenue and supporting broker profitability, as set out in the Bupa UK strategy. Lead all “Hunter” activity and teams across SME Intermediary, Corporate and Specialist Support the Director of SME and Specialist/ Corporate in all “Farmer” activity across broker and third party relationships for Corporate, SME PMI and Specialist  Support Director of SME and Specialist/ Corporate in the successful delivery of our P&L AOP with key focus on broker profitability Executes and manages all Intermediary marketing campaigns and communications; also working with the Product, Proposition and marketing teams on promotion of Bupa UK Insurance products Accountable for identifying and developing commercially successful relationships with intermediary partners Takes responsibility for successful outcomes of New Business and PPA bids and tenders ensuring effective implementation Accountable for broker NPS with a key focus on developing a broker CX to improve and drive third party performance As a member of the leadership team contribute to the overall leadership of the business, helping to shape its strategy and lead a culture that delivers good customer and regulatory outcomes Ensure an appropriate control framework exists across the function, including appropriate control of third-party distributors, to ensure the fair treatment of customers and good regulatory outcomes in all aspects of B2B distribution Model the culture and take responsibility for the maintenance and development of reputation and relationships with key stakeholders such as regulators, customers and other internal and external stakeholders For all areas of responsibility, develop a clear strategy and change roadmap Responsible for overseeing the implementation and delivery of the plans to deliver on the overall UK Insurance strategy and Annual Operating Plan Maintain a robust control environment to ensure both FCA and CQC regulatory compliance with appropriate location and apportionment of accountability.

Key Skills/Qualifications needed for this role:

Significant experience and proven ability to lead and manage major channel in Financial Services organisation/s Track record of having successfully delivered a strong control environment in a complex operation including distribution along with improvement in commercial performance Proven track record of working effectively and developing relationships with SME’s and corporate customers, Intermediaries and third party distributors Experience of working with Financial Services regulators  Strong track record of transforming business performance and delivering sustainable business results across the balanced Experience of leading teams / functions of a relevant size and scale (people, resources, challenges and opportunities) Experience of leading and working successfully in a large complex, matrix organisation. The role holder will operate across a wide organisation and UK geography and across multiple functions In depth knowledge of successfully increasing growth with businesses in healthcare markets. Proven track record of setting strategic direction and maximising business opportunities with businesses. A strategic thinker, the successful candidate must be capable of sound decision-making and able to consider wider business issues alongside considerable grasp of the detail. Ability to influence and manage senior stakeholders both internal and external and feels comfortable working with Directors at board level. Track record of ‘treating customers fairly’ and delivering compliant sales within a regulatory environment is key. Strong programme and project management skills combined with execution focus. Acts ethically and honestly in all dealing with customers and colleagues building compliance, authenticity and trust. Demonstrates necessary gravitas to be viewed externally as the voice of Intermediary distribution in Bupa.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

Joining Bupa in this role you will receive the following benefits and more:

25 days holiday, increasing through length of service, with option to buy or sell Bupa health insurance as a benefit in kind An enhanced pension plan and life insurance Annual performance-based bonus Company car allowance Onsite gyms or local discounts where no onsite gym available Various other benefits and online discounts

Why Bupa?

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

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