B2B Marketing Manager

5 days ago

London, United Kingdom Spotlight Sports Group Full time

Spotlight Sports Group is a global media and technology company specialising in content and data within sports betting, horse racing and fantasy sports. With over 400 employees, the group operates multiple award-winning brands, including Racing Post, the world’s largest horse racing affiliate, Pickswise, myracing and Free Super Tips. We partner with leading operators across the betting industry to produce and build multilingual, best-in-class digital products and content to engage and educate customers. ICS-digital, an international marketing agency including ICS-translate, also operates under the group.

Reports to:

Global B2B Sales Director

Job Description:

The B2B Marketing Manager at Spotlight Sports Group will play a pivotal role in driving marketing efforts aimed at global betting industry professionals. Reporting to the Global B2B Sales Director, this individual will work closely with the Commercial team and wider B2B Division to execute strategic marketing initiatives and enhance our brand presence in the global sports betting market.

Key Responsibilities:

  • Event Management:
  • Organise owned company events and coordinate global conference attendance to showcase our products and services.
  • Ensure exhibition stands, marketing materials and accompanying promotion are delivered to the highest standards

  • Press Release Creation and Distribution:
    • Create compelling press releases to communicate key company updates, product launches, and industry insights. 
    • Distribute press releases effectively to relevant media outlets.
  • Digital Marketing Management:
    • Manage the company's LinkedIn presence, corporate website, and weekly newsletter to ensure consistent and engaging communication with our target audience.
    • Ensure opportunities for data capture are maximised and that all relevant new business leads are delivered to the appropriate commercial teams
  • Product Positioning and Marketing Collateral:
    • Collaborate with cross-functional teams to play a key role in product positioning, messaging to the market, and the development of marketing collateral.
    • Ensure that all high level communication platforms reflects this and are updated on an ongoing basis
  • Budget Management and Campaign Planning:
    • Take ownership of the B2B marketing budget and develop strategic campaign plans to maximise ROI and achieve business objectives.
    • Be in a position to challenge and regularly review expenditure as well as communicate innovative ideas to the wider business
  • Inbound Content Management:
    • Oversee the creation, management, and distribution of inbound content such as blog posts, whitepapers, and case studies to attract and engage prospects.
  • CRM Management and Lead Generation:
    • Manage and maintain the B2B CRM database, ensuring data accuracy and utilising it effectively for targeted marketing campaigns.
    • Drive lead generation efforts through the execution of mass mailers and other targeted marketing initiatives to nurture prospects and convert them into customers.

Key relationships:

External media and events companies, Global B2B Sales Director, Head of B2B Sales, Chief Commercial Officer, Head of Marketing (UK), B2B Operations team, Head of Commercial Services

Qualifications:

  • Bachelor's degree in a related discipline
  • Proven experience in B2B marketing. Preferable experience within the sports betting or gaming industry.
  • Strong understanding of digital marketing strategies and tools, including email marketing platforms, CRM systems, and content management systems.
  • Excellent communication and writing skills, with the ability to craft compelling marketing content and press releases.
  • Experience managing marketing budgets and developing strategic marketing plans.
  • Ability to work effectively in a fast-paced, dynamic environment and collaborate with cross-functional teams.
  • Highly organised with strong attention to detail and the ability to prioritise and manage multiple projects simultaneously.

Benefits

We offer a range of well-being initiatives, including private medical insurance, excellent parental leave, a working globally policy, mental health support, assistance programs, and social gatherings. We also provide a pension scheme and various other benefit schemes. Plus, we all get our birthdays off work and enjoy 25 days of holiday per year.

We’ve also got you covered with life assurance and exclusive perks like the Star card and our Step Further Awards (our employee recognition program) to recognise your dedication. For those working via the hybrid model (in the office and at home) we’ve made commuting easier with our Season Ticket Loan and Cycle to Work Scheme.

You can also take advantage of complimentary access to our Racing Post Members Club, complete with an Ultimate Membership. We believe in making a positive impact beyond the workplace, and you'll have the chance to volunteer two days per year with our charity partner, Autism in Racing.

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