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Head of Growth

2 months ago

Coleshill, United Kingdom ParkIT Full time
Head of Demand GenerationSalary £63k - £80k FTE DOE + Bonus + BenefitsLocation: Birmingham

We care deeply about inclusive working practices and diverse teams. If you'd prefer to work part-time or as a job-share, we'll facilitate this wherever we can - whether to help you meet other commitments or to help you strike a great work-life balance. 

About

We’re looking for a Head of Demand Generation who will be crucial in shaping and promoting the brand as we transition to BookFlowGo.

Who are BookFlowGo?

BookFlowGo is the collective brand bringing three companies together under a single overarching B2B brand;

  • Book / Parkspace; the world's leading pre-book, omni-channel platform. Grow bookings, grow revenue, and deliver best in class eCommerce functionality.
  • Flow / ParkIT; the world's leading logistic operational software and consultancy services to review product mix, deliver operational excellence and grow capacity.
  • Go / FGS; the leading manufacturer of bespoke self service hardware; reducing operating costs and maximising customer throughput.

Each of the platforms within BookFlowGo are autonomous, delivering mission-critical tech across the globe

Reporting directly to the Managing Director, you will represent all facets of the business and collaborate closely with our parent company, Holiday Extras, and our in-house creative team.

In this role, you will define and develop BookFlowGo's ‘voice’ and ‘aesthetic’, driving global airport demand generation. Initially, you will bring together the platforms and create a cohesive B2B brand, then turn your attention to demand generation and campaign execution. Your expertise in B2B marketing for enterprise solutions will highlight our platforms' significant benefits; from capacity creation and yield optimisation to improved customer throughput.

The Role

By joining our team you’ll: 

  • Identify and communicate our market proposition, clearly defining key customer segments, their personas and value we can deliver.
  • Develop and execute comprehensive marketing strategies to achieve business objectives and drive growth.
  • Deliver our rebrand: Ensure our messaging accurately reflects our business tone and appropriately represents all platforms.
  • Create compelling B2B content across various mediums to engage and attract partners.
  • Design and deliver content: Support sales teams with impactful presentations, talks, workshops, and exhibitions.
  • Develop a deep understanding of all our platforms and effectively communicate the benefits to our customers.
  • Manage social media channels such as LinkedIn, to grow engagement, and create positive impressions around our brands and technology.
  • Conduct market research to identify trends, opportunities, and competitor strategies to inform marketing initiatives.
  • Ensure brand consistency across all marketing materials and communications.
  • Implement and manage demand generation campaigns to generate high-quality leads for the sales team.
  • Develop and implement strategies to increase customer engagement and retention through targeted marketing efforts.

What you can bring to our team: 

  • Proven track record in B2B marketing, particularly within the enterprise solutions sector, focusing on rebranding, segmentation and demand generation.
  • Previous development and execution of comprehensive marketing strategies that align with business goals and drive growth.
  • Experience producing engaging content across multiple formats and platforms.
  • Strong leadership skills with experience in leading cross-functional teams, managing marketing initiatives and mentoring junior team members.
  • Excellent written and verbal communication skills, with the ability to effectively convey complex ideas and build relationships with stakeholders.
  • Ability to succeed in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Familiarity with marketing automation tools, CRM systems, and social media platforms to drive marketing initiatives.

Everyone’s career path is individual and different, so this is just a guide. If your experience doesn't precisely match this, you’re encouraged to apply so that we can discover your unique talents

How we hire for this role

We know your time is precious, so we keep our recruitment process as quick and easy as possible. If we believe you might be a match for a job you’ve applied for, you’ll enter our hiring process as follows:

  • Initial 30 min call with the MD to understand more about you & explain the role
  • On site interview, including a presentation, at our offices in Birmingham 

Cultivating a diverse and inclusive culture is paramount for us. 

Recognising we are all different, if for whatever reason you need us to adapt the process, please get in touch via recruitment@holidayextras.com.

Applications close: Monday 23rd September 2024