Marketing Communications Business Partner

2 months ago


Darlington, United Kingdom CPI Full time

Why this role is important for CPI’s

 work

We are looking for a talented Marketing Communications Business Partner to join our in-house team with experience in using a wide range of online and offline marketing techniques. This is a varied and exciting role with the opportunity to develop and implement marketing plans and campaigns primarily for businesses in the healthcare (HealthTech and pharmaceutical) sector. 

The Marketing Communications Business Partner will work independently with Business Development, Market Strategy and Technology teams to achieve this and will demonstrate outcomes through measurable ROI and KPIs.

Key tasks in the Marketing Communications Business Partner role will include (but are not limited to the below), please download the job description for full details available on the CPI careers page:

To lead the delivery and evaluation of the relevant annual market-focussed marketing strategy, aligned to business objectives.  To work with and provide best practice advice to senior leaders and act as lead Marketing Communications contact for departments across the business.  To build a strong network with other teams across CPI and carve out a space to communicate, receive and join up messaging across a complex organisation.  To collaborate with the wider Marketing Communications team to develop impactful marketing materials and multi-media assets for use in campaigns.  To be accountable for market and segment-specific key message creation and sign-off with internal and external stakeholders.  To brief and collaborate with the communications team to develop clear and compelling print and digital content and media activity covering a wide range of markets and capabilities to support commercial and partnership objectives. To lead the external events programme for each market, segment or project, ensuring they align with commercial strategy and devising strategies to maximise return on investment.  To lead delivery of a range of high-profile hosted events and webinars, including the development and delivery of communication and event management plans.

The person we are seeking

The successful candidate will be educated to a degree level (or equivalent) in a marketing or related subject and have significant marketing experience. You will have excellent communication, project management and interpersonal skills with the ability to cut through complexity while managing multiple projects and multiple stakeholders simultaneously. It is essential that you have experience of B2B marketing along with strong project management, organisation and time management skills with an ability to work to tight deadlines under pressure, with attention to detail. 

It will be advantageous if you are experienced in delivering highly engaging content on a variety of digital platforms, including social media, email and the web, with a solid understanding of the latest digital marketing tools, techniques and best practices. 

What does CPI offer you?

At CPI, we offer a wide range of benefits to our employees, this includes:

Up to 36 days holiday, including bank holidays – Plus a holiday purchasing scheme Generous pension scheme Life assurance and accident insurance schemes Flexible working Learning and Development Opportunities Free parking

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