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Events and Marketing Campaigns Manager

2 months ago

Brighton, United Kingdom Tillo Full time
DescriptionAs Events and Marketing Campaigns Manager at Tillo you'll look after the evolution and execution of the TilloConnect event series responsible for delivering memorable experiences to our valued customers. You will also be responsible for delivering multi-channel, multi-touch ABM campaigns to enhance brand awareness, engagement, and growth within the UK market.

You will join a world-class team in the business of making people smile. Our Platform connects our customers to rewards and incentives from 2000+ brands that people love, all via our seamless, easy-to-use API.

We're looking for a proactive individual who will introduce our brand to new audiences in meaningful, innovative ways while delivering against growth targets for pipeline and revenue, you will work closely with our Commercial Team and be comfortable with supporting a Business Development function with high growth targets.
We’re the market leader in the UK and are active in a number of other markets including Europe, Australia and India. This year we will continue to expand our presence in the US as well as setting up operations in new countries
If successful, you willMarketing events 
  • Lead the execution of the TilloConnect event series, ensuring seamless delivery in the UK and overseeing the expansion to the US
  • Manage event logistics, vendor relationships, and delegate engagement
  • Collaborate with internal teams to align event strategy with marketing goals
  • Drive post-event analysis and propose improvements for future events
Marketing campaigns 
  • Create and execute powerful multi-channel 1:1 and 1:few ABM campaigns and content, working with cross-functional teams to ensure integration throughout a variety of channels and touch points 
  • Use intent based marketing to drive a targeted ABM strategy to build qualified pipeline for the business
  • Work with marketing leadership to develop, refine and create campaign messaging based on research, data and insights to drive differentiation and connection to target accounts and personas
  • Build strong relationships with relevant internal team members to plan and manage the delivery of creative campaign assets to support demand generation activities
  • Oversee distribution of campaign messaging maps/guidelines, style guides and other campaign assets as part of sales and business development enablement 
  • Monitor and analyse channel and content effectiveness and work with the relevant stakeholders to deliver ongoing optimisation 
  • Analyse performance of campaigns and regularly report to leadership on the impact of campaigns 
  • Leverage marketing automation tools including Hubspot and Zoominfo to build marketing nurture campaigns to optimise engagement with targets accounts and contacts throughout the funnel 
  • Manage customer marketing activities to support cross sell and upsell into existing customer base

About you
  • BA or BS preferably in communications, marketing, or related field or relevant equivalent working experience.
  • 3-5 years of event marketing experience and execution 
  • Ability to manage large-scale event logistics and collaborate cross-functionally
  • Experience operating in a fast paced work environment where priorities can change quickly
  • Proven track record of delivering exceptional B2B event experiences and campaigns
  • Demonstrated ability to create and execute events and campaigns from concept to completion that build brand awareness and deliver business results
  • Experience in using Hubspot or similar CRM
  • Experience delivering events and campaigns in SaaS business
  • Advanced knowledge of (and comfortable reporting to leadership on) revenue generation/marketing metrics including the Sales/Marketing funnel and ROI
  • Incredible and meticulous attention to detail - the devil is in the detail 
  • Exceptional writing and editing skills and able to personally write engaging content as needed
  • Analytical and data-driven; uses data to gather insights to inform decisions
  • Confident, creative and dynamic individual with excellent verbal communication skills, as well as strong prioritisation, organisation and project management skills with a roll up your sleeves, can-do attitude
  • Comprehensive knowledge of account-based marketing (ABM) strategy, segmentation, and execution

BenefitsWe offer all our employees trust and empower our team to work with flexibility and autonomy. We’re a close-knit team and love working collaboratively, with our hybrid model, our team can come together at our fantastic office in Hove, but also focus in their own space. The Tillo team are a motivated bunch and we all work hard to push Tillo forwards, always innovating. We completely understand the importance of work/life balance and offer a supportive and collaborative working environment with the following benefits:
  • 26 days annual leave plus Bank Holidays
  • Annual Bonus Scheme
  • Designated Shares Options for all employees
  • Private healthcare
  • Enhanced Family Leave Policy
  • Quarterly staff engagement surveys - to listen and act on the employee voice.
  • Regular employee wellbeing activities, including company lunches and away days where we do everything from helping local charities to traditional team building activities
  • Retail discounts
  • Raising money for a charity outside of work? We’ll match your donation with our charitable matching contribution
  • Well stocked drinks fridge and snack cupboards
  • Cycle to work scheme
Tillo: people-centered, success-driven We're in the business of rewards and incentives, so we know a thing or two about the importance of giving back. We can't grow as a business without growing as individuals, so we are committed to providing a workplace where passionate, driven individuals can thrive. We value collaboration, trust, positivity, and a willingness to learn - only by working as a team will we reach our goals.