Campaign Marketing and Events Director

2 days ago

Brighton, Brighton and Hove, United Kingdom Tillo Inc Full time
Job Title: Events and Marketing Campaigns Manager

At Tillo Inc, we're seeking a highly skilled Events and Marketing Campaigns Manager to join our Marketing team. As a key member of our team, you'll be responsible for delivering memorable experiences to our valued customers through our TilloConnect event series and executing multi-channel, multi-touch ABM campaigns to enhance brand awareness, engagement, and growth within the UK market.

About the Role

We're looking for a proactive individual who will introduce our brand to new audiences in meaningful, innovative ways while delivering against growth targets for pipeline and revenue. You'll work closely with our Commercial Team and be comfortable with supporting a Business Development function with high growth targets.

Key Responsibilities
  • Lead the execution of the TilloConnect event series, ensuring seamless delivery in the UK and overseeing the expansion to the US.
  • Manage event logistics, vendor relationships, and delegate engagement.
  • Collaborate with internal teams to align event strategy with marketing goals.
  • Drive post-event analysis and propose improvements for future events.
Marketing Campaigns
  • Create and execute powerful multi-channel 1:1 and 1:few ABM campaigns and content, working with cross-functional teams to ensure integration throughout a variety of channels and touch points.
  • Use intent-based marketing to drive a targeted ABM strategy to build qualified pipeline for the business.
  • Work with marketing leadership to develop, refine and create campaign messaging based on research, data, and insights to drive differentiation and connection to target accounts and personas.
  • Build strong relationships with relevant internal team members to plan and manage the delivery of creative campaign assets to support demand generation activities.
  • Oversee distribution of campaign messaging maps/guidelines, style guides, and other campaign assets as part of sales and business development enablement.
  • Monitor and analyse channel and content effectiveness and work with the relevant stakeholders to deliver ongoing optimisation.
  • Analyse performance of campaigns and regularly report to leadership on the impact of campaigns.
  • Leverage marketing automation tools including Hubspot and Zoominfo to build marketing nurture campaigns to optimise engagement with target accounts and contacts throughout the funnel.
  • Manage customer marketing activities to support cross-sell and upsell into existing customer base.
Requirements
  • A demonstrated ability to create and execute events and campaigns from concept to completion that build brand awareness and deliver business results.
  • Experience using Hubspot (or a similar CRM).
  • Experience delivering events and campaigns.
  • Advanced knowledge of revenue generation/marketing metrics including the Sales/Marketing funnel and ROI.
  • Strong writing and editing skills.
  • Analytical and data-driven; uses data to gather insights to inform decisions.
What We Offer
  • 26 days annual leave plus Bank Holidays.
  • Annual Bonus Scheme.
  • Private healthcare.
  • Enhanced Family Leave Policy.
  • Quarterly staff engagement surveys - to listen and act on the employee voice.
  • Regular employee wellbeing activities, including company lunches and away days where we do everything from helping local charities to traditional team building activities.
  • Retail discounts.
  • Cycle to work scheme.

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