Events and Marketing Campaigns Manager

1 month ago

Brighton, Brighton and Hove, United Kingdom Tillo Full time
About the Role

We're seeking a highly skilled Events and Marketing Campaigns Manager to join our team at Tillo. As a key member of our marketing team, you'll be responsible for delivering exceptional B2B event experiences and campaigns that drive business results.

Key Responsibilities
  • Lead the execution of the TilloConnect event series, ensuring seamless delivery in the UK and overseeing the expansion to the US
  • Manage event logistics, vendor relationships, and delegate engagement
  • Collaborate with internal teams to align event strategy with marketing goals
  • Drive post-event analysis and propose improvements for future events
  • Create and execute powerful multi-channel 1:1 and 1:few ABM campaigns and content, working with cross-functional teams to ensure integration throughout a variety of channels and touch points
  • Use intent-based marketing to drive a targeted ABM strategy to build qualified pipeline for the business
  • Work with marketing leadership to develop, refine, and create campaign messaging based on research, data, and insights to drive differentiation and connection to target accounts and personas
  • Build strong relationships with relevant internal team members to plan and manage the delivery of creative campaign assets to support demand generation activities
  • Oversee distribution of campaign messaging maps/guidelines, style guides, and other campaign assets as part of sales and business development enablement
  • Monitor and analyze channel and content effectiveness and work with relevant stakeholders to deliver ongoing optimization
  • Analyze performance of campaigns and regularly report to leadership on the impact of campaigns
  • Leverage marketing automation tools, including Hubspot and Zoominfo, to build marketing nurture campaigns to optimize engagement with target accounts and contacts throughout the funnel
  • Manage customer marketing activities to support cross-sell and upsell into existing customer base
About You

We're looking for a confident, creative, and dynamic individual with experience managing large-scale event logistics, delivering exceptional B2B event experiences, and campaigns. You'll need to be a natural collaborator who is used to operating in a fast-paced environment where priorities can change quickly.

  • A demonstrated ability to create and execute events and campaigns from concept to completion that build brand awareness and deliver business results
  • Experience using Hubspot (or a similar CRM)
  • Experience delivering events and campaigns
  • Advanced knowledge of revenue generation/marketing metrics, including the Sales/Marketing funnel and ROI
  • Strong writing and editing skills
  • Analytical and data-driven; uses data to gather insights to inform decisions
What We Offer

We offer a supportive and collaborative working environment with a range of benefits, including:

  • 26 days annual leave plus Bank Holidays
  • Annual Bonus Scheme
  • Designated Shares Options for all employees
  • Private healthcare
  • Enhanced Family Leave Policy
  • Quarterly staff engagement surveys - to listen and act on the employee voice
  • Regular employee wellbeing activities, including company lunches and away days
  • Retail discounts
  • Raising money for a charity outside of work? We'll match your donation with our charitable matching contribution
  • Well-stocked drinks fridge and snack cupboards
  • Cycle to work scheme

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