CRM Technical Specialist

3 weeks ago

London, United Kingdom ClearScore Full time

CRM Technical Specialist

Description:

ClearScore is searching for a CRM Technical Specialist to support our CRM teams across all technical aspects of our CRM programmes - including development, design & design systems, templating, campaign architecture, segmentation, data attributes and events.

What will you do:

Support local teams to implement their automation and personalisation programmes. Work with marketing analytics and data science to identify and implement automation opportunities.Consolidate and standardise where possible to enable the sharing of assets and utilisation of current and new platform capabilities across ClearScore Group.Maintain a scalable and accessible frontend codebase that can be used across all markets.Work with the Design function to define and enforce email design system guidelinesAct as the primary point of contact for email deliverability-related queries from global teams. Providing guidance, best practices, and support to ensure consistent and effective email delivery.Educate local teams on the technical intricacies of CRM; improving understanding of the tools they use to better self-serve where possible. Be the first responder to any CRM queries or support requests including QA

You're a fit for the role if you present most of the following:

Excellent knowledge of HTML and CSS. Able to produce email templates from scratch and troubleshoot existing code basePrevious experience utilising a modern digital marketing platform such as Blueshift, Braze, Iterable etcUnderstanding of managing and utilising data within a data management platform with conceptual understanding of event-based architectureExperience executing email campaigns in a B2C environmentHigh level of attention to detail and able to understand data and analysis to guide planningExpertise in A/B testing methodologies and data-driven decision making.

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