Director, Demand Marketing

3 weeks ago

London, United Kingdom Clarivate Full time

Director, Demand Marketing, Life Sciences & Healthcare

Overview

The Director of Demand Strategy for Life Sciences & Healthcare (LS&H) is responsible for generating demand for Clarivate’s LS&H solutions through the design and execution of integrated, multi-channel marketing campaigns on a global basis. Leading a team of demand marketing managers, the Director of Demand Marketing will drive and accelerate marketing growth and help to ensure that marketing-impacted sales and revenue targets are met within this critical industry vertical. As a key part of the LS&H marketing team, this role guides the overall marketing strategy and approach for sustained business growth and will act as a key advisor to the head of LS&H marketing. In addition to driving demand for the direct sales team, the incumbent will also drive transactional sales growth sold through renewals. 

What you will be doing in this role:

Lead strategic development of global demand creation and lead generation marketing for Clarivate’s Life Sciences & Healthcare solutions

Collaborate with product and industry marketing teams to identify target personas, leverage key value propositions and align on business needs

Partner with Sales to understand sales drivers, align on priorities and identify opportunities for pipeline acceleration

Develop short-term and long-term demand strategy plans and goals

Work with global field marketing teams on local application of global campaigns, understand local demand requirements, and support lead follow-up discipline with sales teams

Employ appropriate marketing channels needed to achieve marketing reach and effectiveness; grow use of new channels to expand overall reach

Leveraging data and results across all levels of the marketing and sales funnel, analyze performance of campaigns, monitor progress toward goals and modify approach as needed

Create a test-and-learn culture within Clarivate’s demand marketing practices in order tooptimize campaign performance and results

Ensure that effective demand marketing occurs at multiple levels of the marketing and sales funnels, in cooperation with sales teams, to accelerate sales and revenue recognition

Build a team of highly motivated marketers that thrive on success and growth

Serve as a leader to share demand and marketing best practices across all marketing teams

Support growth of Clarivate’s ‘start up’ areas such as RWD with innovative demand generation

About You- experience, education, skills and accomplishments

Bachelor’s degree or higher in marketing, or equivalent 

Minimum 8 years in global B2B demand marketing or similar positions

Minimum 5 years of experience leading and building highly motivated teams

Proven track record of business growth through lead generation and pipeline contribution 

Other strengths & competencies:

Ability to translate solution and product benefits into campaigns focused on buyer needs and design a campaign portfolio that addresses a range of buyer needs and buyer journeys across area sub-segments

Ability to establish and manage processes for campaign portfolio governance and campaign lifecycle decisions

Strategic thinker with ability to approach marketing campaigns creatively and innovatively

Strong analytical and quantitative skill set with ability to provide guidance to teams based on data and performance results and embrace market testing

Deep understanding of B2B digital marketing channels and applicability of campaign frameworks and channels through all phases of the marketing and sales funnel 

Experience in or knowledge of the biopharma/life sciences industry preferred

Hours of Work

This is a full time position performed hybrid near our US or UK offices, working primarily local hours but with ability to work sometimes off hours with global teams. Travel as needed

Clarivate is an Equal Opportunity Employer Vets/Minorities/Women/Disabled

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