Business Development Manager

About TidalSense

TidalSense is a respiratory technology company with a mission to transform the diagnosis, monitoring and management of chronic respiratory conditions, such as asthma and COPD. The company has ambitions to enable a population-scale change in respiratory care through global deployment of its technologies, including in resource-poor countries. TidalSense is about to launch the first-of-its-kind rapid AI-driven (software medical device) diagnostic test for COPD which uses the company’s unique, patented, sensor technology embedded in the N-Tidal device. 

We are seeking a business development manager to support the commercialisation of TidalSense medical device solutions (both current and future) into the UK provider market. We are at an exciting phase in our journey as we transition from a start-up to a scale-up. You will be joining a passionate, socially-motivated and multi-disciplinary team.

This is a unique opportunity for a driven and autonomous individual to see their efforts deliver impact in the real world and change people’s lives. We are seeking someone who is comfortable working in a fast-paced, agile, and diverse team environment, and who is also committed to our mission to revolutionise respiratory medicine.

We care about our people and want to make TidalSense one of the best places to work. Our open, inclusive, and diverse culture matters to us more than anything else.

Job Purpose

Developing and executing commercial and business development strategies that drive profitable revenue growth and market expansion within the respiratory healthcare market. This role will focus on the UK provider market, establishing growth across the NHS and provider landscape.

Key Duties & Responsibilities

• Identify, develop and implement commercial and business development strategies to achieve revenue, profit, and market share targets in the respiratory healthcare market.
• Identify new business opportunities and establish strategic partnerships with the NHS,  independent healthcare providers, and other associated commercial organisations.
• Develop commercial proposals and negotiation strategies for customers and partners to secure sustainable, scalable, and profitable contracts and agreements.
• Coordinate and participate in the mobilisation of new contracts, ensuring customers are appropriately trained and using TidalSense products and services in order to maximise utilisation post deployment.
• Analyse market trends, competitor activities, and customer needs to inform product development and marketing strategies.
• Collaborate with cross-functional teams, including clinical, marketing, finance, and operations, to ensure alignment and execution of commercial objectives.
• To be a proactive member of the commercial team, developing the profile of TidalSense commercial priorities, and fostering a culture of continuous improvement.
• Monitor and manage commercial Objectives and Key Results (OKRs)within agreed  financial metrics; and use data derived insight to inform commercial decision-making.
• Stay updated on industry regulations, compliance requirements, and best practices to ensure business operations adhere to legal and ethical standards.
• Represent the company at industry events, conferences, and networking functions to promote brand awareness and foster relationships with key stakeholders.
• Manage the day-to-day functionality of the CRM, enabling the quick and accurate generation of high-quality commercial reports.

Requirements

Skills & Competencies

Essential:

• An excellent understanding of the UK healthcare market, including pricing strategies and NHS reimbursement routes. Previous experience of selling to and negotiating at an ICB level is essential.
• Change management – previous experience of defining and developing a market, changing behaviours and long-standing clinical practices.
• Excellent negotiation, communication, and interpersonal skills, with the ability to build and maintain relationships with key stakeholders.
• Strong analytical and problem-solving abilities, with the capacity to interpret complex data and make informed business decisions.
• Results-oriented mindset, with a demonstrated ability to drive revenue growth and achieve financial targets.
• High level of integrity and ethical conduct, with a commitment to compliance and corporate governance.
• Comprehensive understanding of the UK regulatory environment relating to the sale and marketing of regulated medical devices.
• Excellent written and verbal communication skills to effectively convey ideas and professionally represent TidalSense with a variety of senior stakeholders.
• The ability to understand and present medical and scientific content.
• Adaptability – the ability to work in a fast paced and rapidly changing environment.

Desirable:

• Proven effectiveness working in a remote/hybrid environment.
• Experience of developing a similar business within non-EU healthcare markets.

Qualifications & Experience

Essential:

• Bachelor's degree (preferably in a scientific or medical discipline) with relevant post-graduate experience in a healthcare related field.
• Proven track record of success in commercial roles within the healthcare industry, with a strong focus on sales, business development, and strategic planning.
• Solid understanding of the UK and EU healthcare market dynamics, including regulations, reimbursement policies, and customer preferences.
• Prior experience of value-based business development. Highly numerate and comfortable discussing health economic data with commissioners.
• Leadership experience, with the ability to motivate and inspire cross-functional teams to achieve common goals.

Desirable:

• MBA or equivalent qualification preferred.
• Previous experience of medical devices and/or respiratory healthcare.
• Previous start up/scale up experience, or a demonstrable understanding of what is needed to succeed in this stage of business.

Other Requirements

• Indefinite right to work in the UK without a visa or sponsorship

Note to Applicants:

• We read all applications carefully, including free-text answers in evaluating your application. Please make sure you spend some time answering these questions carefully.
• Please answer questions truthfully. Dishonesty is fundamentally against our values.
• We appreciate that some candidates may hesitate to apply because they may feel that they might not meet the required criteria or be competitive enough. If this is you, please don't shy away from applying - we would like to hear from you.

Benefits

• Flexible working hours to support your work preferences
• Hybrid working based at least 1 day / week (but ideally more)
• Beautiful award-winning Cambridge UK office stocked with quality drinks & snacks
• Work from abroad for 1 week per year
• Buy / sell up to 5 days annual leave
• Generous individual personal development budget + dedicated development days
• Mental Health support: wellbeing support and free 24/7 access to qualified counsellors and advisors
• Wellness budget
• Coaching and mentoring - in partnership with Horizon37 who provide team coaching and mentoring.
• Team events and celebrations
• 25 days annual leave + 8 public holidays
• Pension: TidalSense contributes 5% of qualified earnings (actively looking to increase this)
• Eligibility for TidalSense's commission scheme