Parts Business Development Manager

**This is a hybrid role, the successful candidate will be one who is happy to work from our Portsmouth or Altrincham, Manchester offices at least 3 days per week.**

Position Title: Parts Business Development Manager

Location: Portsmouth, UK & Field Based

Reports To: MD

Company Overview:

LiuGong UK is a leading provider of heavy machinery solutions, known for its innovative products and exceptional customer service. We are committed to delivering high-quality machinery and support to our clients across the UK. Join our dynamic team and contribute to our continued growth and success.

Job Overview:

We are looking for a strategic and results-oriented Construction Equipment Parts Sales and Business Development Manager to lead sales growth, manage pricing strategies, oversee distribution channels, and drive business development in the construction equipment parts market. The role will include responsibilities in pricing, inventory management, competitor analysis, and relationship-building. This position is essential in shaping our sales strategy, maximizing profitability, and ensuring smooth inventory flow to meet customer demand.

Key Responsibilities:

1. Sales & Business Development

• Develop and execute sales strategies that align with business growth objectives, focusing on acquiring new customers and expanding existing accounts.
• Meet and exceed monthly, quarterly, and annual sales targets and KPIs.
• Proactively identify new market opportunities and implement strategies for business development and revenue generation.

2. Pricing Strategy

• Establish pricing models and strategies based on comprehensive market and competitor analysis, cost factors, and customer demand.
• Adjust pricing dynamically as necessary to maintain competitiveness while maximizing profit margins.
• Collaborate with finance to ensure pricing aligns with overall profitability and company objectives.

3. Market Analysis & Competitor Research

• Conduct ongoing market research to stay ahead of industry trends, customer needs, and competitor offerings.
• Compile and present insights to inform product development, sales strategies, and marketing initiatives.
• Regularly analyze competitors' strengths, weaknesses, and pricing to maintain a competitive edge.

4. Sales Channels & Distribution Management

• Optimize and expand distribution networks through direct sales and partnerships with dealers and resellers.
• Identify, onboard, and support distribution partners and sales channels to broaden market reach.
• Ensure all distribution partners are equipped with training, marketing materials, and product knowledge to effectively sell our parts.

5. Relationship Building

• Build and maintain strong relationships with key clients, distributors, and industry contacts.
• Work closely with cross-functional teams to enhance the overall customer experience and ensure a cohesive approach to customer needs.
• Act as a trusted advisor to key accounts, offering solutions tailored to their unique business needs.

6. Strategic Planning & Development

• Develop and implement strategic plans to support company growth objectives.
• Identify opportunities for partnerships or acquisitions to expand product offerings and market reach.
• Collaborate with senior management on setting long-term sales and business development goals.

7. Budget Management & Forecasting

• Develop and manage budgets for all sales and business development activities.
• Provide accurate budget forecasting based on historical data, market trends, and sales projections.
• Monitor expenses and ensure cost-effective practices across business development initiatives.

8. Inventory Management

• Coordinate with supply chain and inventory teams to ensure optimal stock levels that meet customer demand without excessive holding costs.
• Regularly review inventory turnover and adjust stock strategies based on sales trends, seasonal demand, and customer forecasts.
• Collaborate with purchasing to ensure timely restocking of popular parts while avoiding overstock of slow-moving items.

9. Communication & Reporting

• Provide clear and consistent communication across teams regarding business goals, product updates, and market insights.
• Prepare and present performance reports, forecasts, and market analyses to senior management.
• Maintain accurate and up-to-date CRM data for tracking sales activities, client interactions, and progress toward goals.

10. KPI Development & Tracking

• Define, monitor, and report on key performance indicators (KPIs) to track success in areas such as sales growth, profitability, customer acquisition, and inventory turnover.
• Regularly review KPIs and adjust sales strategies and tactics as necessary to achieve targets.
• Develop improvement plans and initiatives to address underperformance and capitalize on high-performing areas.

Qualifications:

• Bachelor’s degree or other qualification - Business, Marketing, Engineering, or related field.
• Minimum of 5-7 years of experience in sales, business development, or related roles within the construction equipment or heavy machinery industry.
• Strong background in pricing strategy, market analysis, and business development.
• Proven experience in managing distribution channels, inventory, and building strategic relationships.
• Excellent communication, negotiation, and problem-solving skills.
• Proficiency in CRM software and Microsoft Office Suite.
• Willingness to travel as required.

Skills & Competencies:

• Analytical Skills: Strong ability to interpret market data, pricing trends, and inventory needs.
• Strategic Thinking: Ability to design and execute comprehensive business development plans.
• Relationship Management: Proven ability to build and maintain long-term partnerships with key accounts.
• Results-Driven: Focused on achieving and exceeding sales targets and KPIs.
• Inventory Management: Knowledge of inventory control practices and forecasting.
• Budgeting & Forecasting: Experience in budget planning and financial forecasting.

Related skills

• Proven experience in a parts business development role, preferably in the construction equipment sector.
• Strong understanding of construction equipment parts pricing structures and supplier cost frameworks.
• Experience with dealers parts inventory management and planning.
• Familiarity with various parts of sales channels and branding strategies.
• Knowledgeable in introducing and managing multiple parts sales lines.
• Expertise in ground-engaging technologies and related parts.
• Must possess significant dealership experience.
• Strategic thinker with strong business acumen

Why join us ?

At our company, we offer a rewarding and supportive work environment where your well-being and career growth are our priorities. Here's what you can expect when you join our team:

Competitive Salary:

Earn up to £85,000 per annum, commensurate with your experience and expertise.

Comprehensive Healthcare:

Benefit from private Bupa Healthcare, ensuring you and your family have access to top-quality medical services.

Financial Wellbeing Support:

Take advantage of our financial wellbeing support and salary sacrifice schemes through Mintago, designed to help you manage your finances and plan for the future.

Healthshield Cash Plan:

Access our Healthshield Cash Plan, which covers a range of everyday healthcare expenses, including dental, optical, and alternative therapies.

Death in Service:

Rest easy knowing your loved ones are protected with our Death in Service benefit, providing a payout of three times your salary.

Prime Location:

Enjoy working in our centrally located offices, providing convenience and easy access to public transport and local amenities.

Join us and become part of a dynamic team where your contributions are valued, and your career can thrive.