Sales Director

5 days ago

England, UK, United Kingdom Krispy Kreme UK & IRE Full time

Are you a dynamic and inspiring commercial leader with a passion for driving growth and leading high-performing sales teams?


This is a fantastic opportunity to join our iconic brand at a pivotal stage of growth, shaping the future of our sales function while contributing directly to the company's success.


If you are looking for a step up in your next role or established as a Director but see the amazing opportunity to grow a brand and make a difference, then glaze over our advert and apply today



Your new role:


Part of the Senior Leadership Team you will play a key role in driving growth and leading our commercial strategy across key accounts in the grocery retail sector.


Key Accountabilities:


  • Highly collaborate leader, engaging the team and encouraging them to challenge, bring ideas to the table, take risks and make things happen.
  • Define clear operating frameworks within which the sales function operates in terms of negotiations, pricing and promotion strategy to deliver optimum performance.
  • Manage our existing customers and channels. You’ll build strong, strategic relationships that help drive rapid growth for Krispy Kreme and for the categories.
  • Continue to grow and build our iconic brand while unlocking new listings in new and current channels.
  • Full P&L responsibility - you’ll be expected to deliver and surpass our budgeted financial targets.
  • Track Krispy Kreme’s performance within the context of the category, you’ll be expected to understand the key drivers of performance and to be able to succinctly share the insights internally and with the customers. The customers will see you as someone who has their finger on the pulse and is a reliable source of insight.
  • Analyse data to help build your sales presentations and to identify opportunities.
  • A brand builder who wants to make a meaningful difference in the work that they do.



Your style & CV


We’re looking for new Krispy Kremers who thrive in a high-performance environment and are driven by an unwavering pursuit of excellence. We want originals who aren’t afraid to think outside the box and hold themselves accountable. If you’re excited about setting ambitious targets and believe that extraordinary results come from innovative thinking and strong teamwork, you’ll be a perfect fit for life at Krispy Kreme.


  • Previous experience working within account management on grocery accounts.
  • Your drive and entrepreneurial spirit, brings an understanding of exceptional customer service with strong external networks. The ability to span the continuum between strategic and hands on, with exceptional tactical execution implementation.
  • You know how to get things done, you can naturally inspire and lead a room.
  • Strong relationship builder - you’re great at communication and building rapport with customers but are still able to have the difficult conversations when you need to.
  • Commercially astute - you need to have a thorough understanding of the P&L and be confident with numbers.
  • Proven track record of growing and developing new business/categories.
  • Experience working in a globally matrixed organisation as a leader who has comfort with working across markets and functions to create the best possible outcomes for the business and brand.
  • Hustle hard and work fast: Energy and enthusiasm to roll up your sleeves and get involved from day one.


What we offer


We know that at times, our teams face demanding pressures, and exceptional effort deserves meaningful rewards.


  • Package: Competitive salary, bonus & car allowance
  • Company standard benefits: Pension, Life Assurance, Private Family Healthcare, LTIPS
  • Doughnuts: Yes Free doughnuts to enjoy as well as hot drinks when on site or in support office. Treatbox gives our employees access to freebies, great discounts both online and instore from well-known household retailers, supermarket and more.
  • Health & Well-being: We have both Grocery Aid & WeCare to look after your wellbeing with a 24/7 UK-based online GP, mental health counselling, a get fit programme, legal and financial guidance, plus much more for you and your family.
  • Location: This is hybrid role with requirement to work ideally 3 days either in our support office based in Frimley, Surrey, our Hot Light store in Oxford Street, London or at another site.

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