Head of Marketing

1 month ago


London, UK, United Kingdom JLB Full time

JLB are excited to be partnering with a leading performing arts group, who are looking for a Head of Marketing to join their team on an initial 9-month FTC.


The successful candidate will have a digital first mindset with strong experience in the management and delivery of high performing, innovative marketing campaigns to drive marketing and commercial KPI’s.


You must have a passion for the performing arts / live entertainment, and be able to manage a team of marketeers to drive best in class activity – pushing boundaries, being digital and customer savvy.


Key Responsibilities :

B2B Account Management - 'Client Services'

  • Build strong relationships with external contacts including producers, promoters, agencies, and commercial partners
  • Think digital first, and provide strategic direction and leadership on best practice activations.


Sales and Marketing Strategy and Delivery

  • Create and implement marketing plans to drive ticket sales and spend per head. This will cover CRM, Paid Media, Social, Content, Website, In-venue media, Promotions and Proximity marketing
  • Analysing daily sales to recommend and set pricing strategies and maximise revenues.


B2C Audience Development – ‘Customer First’

  • Use data analysis and reporting intelligence to convert into powerful cross-channel marketing initiatives to attract and engage new audiences.
  • Devise customer journeys, and identify marketing &commercial opportunities through this process.


Candidate Specification :

  • 5+ years experience in a senior marketing management role
  • Proven track record managing marketing teams (preferably in a venue, agency or ticketing context)
  • Experience in turning analysis into insight and applying in to marketing strategy/campaigns.


Additional Information :

  • Salary: £60K - £65K (pro rata)
  • Hybrid role: 3 days a week in their offices in London.
  • 9 month fixed term contract


If this sounds like the role for you, please apply now


*Due to the specific requirements of the role, we will only be able to respond to candidates with relevant experience.*


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