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Head of Marketing

4 months ago

London, UK, United Kingdom Beings Full time

Head of Marketing

Job title: Head of Marketing

Company: Beings

Location: London, UK + Hybrid

Salary: Competitive salary + equity


About the role

--

This is a unique chance to be one of the first employees at an early-stage AI startup (raised £1m) with the potential to transform the way businesses understand their customers.


Working closely with the founder you'll take complete ownership of all marketing initiatives to ensure Beings becomes the go-to platform for AI-moderated research – from building awareness, to lead generation, to customer engagement.


We're looking for someone who's not afraid to roll up their sleeves, gets excited about a challenge, and thrives in the dynamic environment of a fast-growing startup.


If you've successfully led marketing teams at high-growth startups, this is your chance to revolutionise the market research industry. You'll have full ownership of the marketing function, directly impacting business growth through innovative, data-driven initiatives.


About You

--

  • Startup-Minded: You have a strong entrepreneurial drive, thrive in a fast-paced environment, are comfortable with ambiguity, and are excited to wear multiple hats.
  • Passionate about Research: You have a genuine desire to help organisations gain deeper understanding.
  • Highly Results-Oriented: You have a bias towards action and a relentless focus on delivering impactful work.
  • Data-Driven Growth Marketer: You have a proven track record of exceeding acquisition targets with scalable strategies, backed by meticulous data analysis.
  • Full-Funnel Experience: You have a holistic understanding of the marketing ecosystem, from lead generation to content strategies to customer nurturing.
  • Brand Storyteller: You're an expert at distilling product benefits into compelling narratives that resonate deeply.
  • Courageous and Adaptable: You're willing to take calculated risks, learn quickly, and pivot when necessary.
  • Strategic Marketer who can build high-performing teams over time. We're looking for someone to build our marketing team from the ground up.


About Beings

--

At Beings, we create software businesses use for customer & market research.


Using Beings, marketers and researchers efficiently gather, analyse, and leverage human insights to make informed decisions, improve products, and enhance customer experiences.


As a result, businesses strengthen customer relationships, gain a competitive edge, and drive sustainable growth in an ever-evolving marketplace.


Inspired by a collaboration with Google's global infrastructure team, Beings is revolutionising the $81 billion market research industry with our AI-moderated 'in-context' SaaS solution for customer experience and market research.


Change starts with understanding.


Role Description

--

Beings is seeking a full-time Head of Marketing. In this hybrid role, you will be primarily located in the London area but will have the flexibility to work remotely.


You will be responsible for creating and driving a scalable Go-To-Market strategy and growth engine. You’ll need to be able to:


  • Validate and Refine Messaging: Test and iterate on messaging to find what resonates most powerfully with our target audience. Conduct user research, A/B testing, and competitive analysis to inform strong positioning.
  • Establish Demand Generation Engine: Design and execute early lead generation campaigns across targeted channels. Experiment with content marketing, PPC, SEO, and social media strategies to identify the most effective acquisition pathways.
  • Become the Brand Champion: Lay the foundation for our brand identity and voice. Develop core messaging, website copy, and create initial sales and marketing collateral.
  • Enable the Sales Team: Develop high-quality sales collateral, nurture leads through targeted content, and align marketing efforts closely with the sales pipeline.
  • Own the Metrics: Define success metrics for yourself and establish a marketing dashboard to track progress against KPIs. Use data diligently to optimise campaigns and inform future strategy.
  • Be Scrappy, Be Creative: Find high-impact, low-cost ways to build buzz and awareness. Think creatively about partnerships, content strategies, and even PR stunts to make Beings stand out in a crowded market.


Qualifications

--

  • Proven marketing leadership experience (5+ years) at growth-stage companies, ideally in B2B SaaS.
  • A track record of driving measurable outcomes based on data-driven decision-making.
  • Exceptional communication and storytelling abilities.
  • Experience in market research or a field requiring a deep understanding of customer behaviour.
  • A genuine passion for AI's potential to transform how we gather and analyse customer insights.
  • Experience managing global marketing teams and international campaigns.
  • Strong analytical and problem-solving skills
  • Familiarity with market research and customer experience concepts
  • Bachelor's or Master's degree in a relevant field


Why Beings?

--

  • Disrupt an Industry: Be a pioneer in reshaping the way the world approaches market research. Your impact will be felt across businesses of all sizes.
  • Grow with Us: Drive the vision and strategy of a rapidly scaling startup with significant potential. Leadership opportunities abound for the right person.
  • Meaningful Work: Create products that truly help organisations connect with their customers on a deeper level, leading to better experiences and outcomes.
  • Shape the Future: Contribute your strategic marketing skills to this venture-backed startup, directly influencing its growth and success.
  • Competitive salary and benefits package.
  • Significant equity opportunity in a venture-backed startup.
  • Be a key player in shaping the future of an innovative, purpose-driven company.