Conversion Rate Optimisation

2 weeks ago


UK, UK, United Kingdom MySweetSmile Full time

Join MySweetSmile, the UK's leading home teeth whitening and oral care brand, awarded 'Best Teeth Whitening Product' for two consecutive years by The Independent's IndyBest. With over 500,000 smiling customers, we’re on a mission to enhance smiles across the globe and are seeking a seasoned CRO Specialist, proficient in the e-commerce beauty niche, to become our Head of Conversion Rate Optimisation/Website. This key role is dedicated to enhancing performance across multiple platforms including our website, Amazon, and other sales channels, leveraging data-driven strategies to maximise conversion rates and customer engagement.


Roles and Responsibilities


As the Head of CRO, you will:


  • Strategise and Innovate: Utilise A/B testing, user feedback, and analytics to design and refine effective sales funnels and customer journeys. Drive continuous improvement through rigorous data analysis, page redesigns, content additions, development of referral programmes and more.


  • Collaborate and Influence: Work closely with the MD, Marketing, Head of Creative, and Head of Copy to align CRO strategies with broader marketing objectives, ensuring a unified and effective user experience.


  • Analyse and Adapt: Oversee the use of SEO best practices and monitor performance metrics to adapt strategies that meet business goals.


  • Research and Stay Ahead: Conduct market research to stay ahead of consumer behaviour trends and digital marketing innovations, ensuring our strategies keep pace with industry movements.


  • Develop and Lead: Gradually build and manage a team of designers and developers dedicated to creating high-impact, data-driven optimisation strategies across our website, Amazon, and other e-commerce platforms. You will be fully responsible for overseeing all aspects of our Shopify, Amazon, and TikTok Shop presences.


Qualifications Needed


  • Minimum of 3+ years within conversion rate optimisation, in the e-commerce sector handling platforms like Shopify and Amazon. Experience in Health & Beauty is preferred.


  • Demonstrated ability to transform and align website aesthetics and functionality with a company's branding vision, underpinned by a strong understanding of UX/UI principles.


  • Proficiency with analytical and optimisation tools (Google Analytics, Hotjar, CrazyEgg, etc.), and a strong understanding of SEO, content strategy, and UX principles.


  • Experience in executing rigorous A/B testing and data analysis to drive decision-making.


Skills Needed


  • Visionary and builder mindset, ready to establish and grow a team in a fast-paced, fast-changing environment.


  • Comprehensive understanding of e-commerce data analytics, adept at using insights to drive decision-making and growth.


  • Strong project management and operational skills, capable of handling multiple, simultaneous projects while meeting tight deadlines.


  • Excellent communication skills, capable of having tough conversations and driving the business forward with a team of skilled professionals.


  • Technical proficiency in HTML, CSS, and JavaScript is a strong plus.


What You'll Get


  • Competitive salary package and a company-wide reward and incentive scheme.


  • Comprehensive training and support for professional development.


  • Regular performance reviews and clear goal-setting, backed by incentives.


  • A collaborative, supportive environment driven by a global remote team with a true purpose and vision, together on a journey of growth and self-development.


  • Flexible working hours with an expectation of prompt and efficient communication.


Who This Role Is Not For


  • Individuals seeking a routine 9-5 job. We are looking for a committed Head of CRO ready to roll up their sleeves, lead initiatives, and significantly impact MySweetSmile's growth trajectory.


Remuneration


  • Highly competitive, based on experience.


Want In?


  • Apply with your CV via LinkedIn.


  • UK, UK, United Kingdom Corin Goodman Full time

    Seeking a Conversion Copywriter to write Facebook & Instagram ads for coaching and service provider clients. We’re looking to add an additional talented copywriter to our small team who can turn voice-of-customer research and detailed audience info into strategically-written, psychology-backed ad copy that creates connection and drives conversions.We are a...

  • Optimization Manager

    1 month ago


    UK, UK, United Kingdom Better Placed Ltd - A Sunday Times Top 10 Employer in 2023! Full time

    Role: Digital Optimisation ManagerHead office: ChesterHybrid: 50/50 splitIndustry: B2C TravelSalary: CompetitivePackage:26 days Holiday that increase with service. Plus 8 Bank HolidaysPaid for charity & volunteering daysPension contribution up to 5%International travel (FAM Trips)Enhanced benefits friends & family package benefits including discounts &...

  • CRO Specialist

    2 hours ago


    UK, UK, United Kingdom OpenSourced - Search & Selection Full time

    My client is a leading player in the health and wellness industry, experiencing rapid growth. They are driven by visionary leadership, a passionate team, and innovative wellness products.About My ClientMy client is a top natural wellbeing retailer focused on four core pillars of health: Eat, Move, Mind, Sleep. With recent investment, they are poised for...

  • Marketing Manager

    2 hours ago


    UK, UK, United Kingdom Jackson Hogg Full time

    Marketing Manager – Lead Generation Our client is looking to recruit an experienced and proactive Marketing Manager who is passionate about sustainability and wants to make a difference as part of a growing, innovative, clean energy business. With a strong focus on Demand Generation, this new role will drive growth within our target markets across a range...


  • London, UK, UK, United Kingdom Informa Connect Full time

    Informa PLC is a leading international event, intelligence, and scholarly research group.Our purpose is to champion the specialist. Through hundreds of powerful brands, we work with businesses and professionals in specialist markets, providing the connections, intelligence, and opportunities that help customers grow, do business, make breakthroughs, and make...

  • Ecommerce Manager

    4 weeks ago


    UK, UK, United Kingdom Nuvictus Full time

    At Nuvictus, we're dedicated to empowering individuals to optimise their health and performance through premium supplements and holistic wellness solutions. As a fast-growing company, we're committed to innovation, excellence, and helping our customers achieve their full potential.Are you a seasoned digital marketer with a passion for e-commerce and...


  • UK, UK, United Kingdom 3Search Full time

    As a Digital Marketing Manager, the successful candidate will design, develop, implement, track and optimise a global digital marketing strategy to maximise reach, action, conversions and engagement across Human Appeal’s digital portfolio, delivering communications that help the organisation capitalise on every opportunity to retain and engage with their...

  • Ecommerce Manager

    2 weeks ago


    UK, UK, United Kingdom The Advocate Group Full time

    Role: eCommerce Manager Location: RemotePackage: £65,000 + Car Allowance + Bonus The Advocate Group are delighted to be partnered with a fast growing Personal Care Product Manufacturing business that have a great portfolio of brands and some incredible innovation in the pipeline. As the e-commerce Manager, you will be responsible for developing and...


  • London, UK, UK, United Kingdom Malone Souliers Full time

    At Malone Souliers we are proud to curate classic designs that will look as good in decades to come as they do on the first day you wear them. Founded in 2014 by Mary Alice Malone, we offer collections for women and men, focusing on timeless style, a perfect fit and iconic silhouettes. We are a certified member of the Leather Working Group, designing all our...

  • Project Manager

    4 weeks ago


    UK, UK, United Kingdom The Change Partners - Global talent specialists for a connected world Full time

    The Change Partners are currently working with a Global Consumer Electronics Brand who are hiring for a Project Manager within User Experience (UX), across Europe on a day rate contract paying £200-300 per day (inside IR35).The Project Manager (UX) will have ownership of delivery via management of in-house projects and projects through external partners to...


  • UK, UK, United Kingdom HAYS Full time

    Your new companyHays have partnered with a group of award-winning brands, who aim to provide high-quality and special service and gifts to customers during life milestones. There are 6 brands in total under the group, with this role overseeing the main 4. The brands are a premier destination for customers going through specific key events in their life,...


  • London, UK, UK, United Kingdom 3Search Full time

    Huge opportunity to join this fab wellness brand making a massive positive impact on women's health. Still self-funded and already profitable the new CMO is taking advantage of the budget to hire the dream team to help realise the Global growth plans. As the senior e-commerce manager or e-commerce lead, you will quickly grow into a Head of while owning...


  • London, UK, UK, United Kingdom 3Search Full time

    Huge opportunity to join this fab wellness brand making a massive positive impact on women's health. Still self-funded and already profitable the new CMO is taking advantage of the budget to hire the dream team to help realise the Global growth plans. As the senior e-commerce manager or e-commerce lead, you will quickly grow into a Head of while owning...


  • UK, UK, United Kingdom E3 Recruitment Full time

    Our specialist marketing team is on the lookout for a Digital Marketing Executive to join them on a full-time basis at our head office based in Elland, Halifax. E3 Recruitment (E3R) is an award-winning engineering and manufacturing recruitment agency with big growth ambitions. Formed in 2013, with its head office based in Elland (Halifax) and regional...

  • Strategy Consultant

    1 month ago


    UK, UK, United Kingdom Monetate Full time

    About This RoleAs the Strategy Consultant you will drive the growth and success of our customers by inspiring them and leading them to successful outcomes with Personalisation and Testing strategy. In this role you will be a key contributor to enhancing the value of Monetate to clients, increasing client maturity, and identifying ways to enhance our client...

  • Strategy Consultant

    4 weeks ago


    UK, UK, United Kingdom Monetate Full time

    About This RoleAs the Strategy Consultant you will drive the growth and success of our customers by inspiring them and leading them to successful outcomes with Personalisation and Testing strategy. In this role you will be a key contributor to enhancing the value of Monetate to clients, increasing client maturity, and identifying ways to enhance our client...

  • Amazon PPC Manager

    2 days ago


    London, UK, UK, United Kingdom 3Search Full time

    Amazon PPC Manager£40-47kCentral LondonTier 1 Amazon AgencyWe are partnering with a super star Tier 1 Amazon Agency, who are constantly innovating to deliver for their world famous client base. They specialise in the Amazon ecosystem and other marketplaces such as Ebay, Zalando, Onbuy etc.They pride themselves on client service and profitably delivery,...

  • Sales Manager

    4 weeks ago


    UK, UK, United Kingdom Needham Laser Tech Full time

    WE ARE EXCITED TO ANNOUNCE AN OPPORTUNITY TO JOIN OUR EXPANDING SALES TEAM! We are seeking a driven individual with excellent communication skills who thrives in a collaborative team environment. At our company, we value our customers as partners, not just numbers. The ideal candidate will share this philosophy and play a crucial role in increasing...

  • Sales Manager

    4 weeks ago


    UK, UK, United Kingdom Needham Laser Tech Full time

    WE ARE EXCITED TO ANNOUNCE AN OPPORTUNITY TO JOIN OUR EXPANDING SALES TEAM! We are seeking a driven individual with excellent communication skills who thrives in a collaborative team environment. At our company, we value our customers as partners, not just numbers. The ideal candidate will share this philosophy and play a crucial role in increasing...


  • UK, UK, United Kingdom Sweet Squared Full time

    Position: Digital Marketing ManagerPosition Type: PermanentLocation: Office based at our Leeds HQ, LS14 1FBReporting to: Chief Marketing OfficerHours: Monday to Friday 37.5 per weekThis is a rare and exciting opportunity to join one of the most celebrated and successful names in professional hair and beauty. Since 2006, Sweet Squared has been in an enviable...