Paid Media Manager

Role overview

Itineris is a multi-award-winning full-service digital agency with a talented team of marketing strategists, creatives and developers. Paid media sits at heart of the performance marketing team and serves as the focus for many of our client’s business goals. We believe that with the right information and expertise, anything is possible.

This role is suited to an ambitious paid media marketer with agency experience who is commercially focused and ready to take responsibility for achieving our client’s acquisition targets. To be successful you will be client facing, strategic and understand UX, have a high attention for detail, driven by data, results and have a high level of experience of advanced paid media execution.

You will do this by creating paid media strategies, overseeing the client budget, advising what channels and how best to allocate spend whilst delivering stand-out creative, landing pages and copy. You will manage biddable specialists and work with a multi skilled team of strategists, SEO and creative specialists to enhance your clients' overall campaigns’ performance. On a day-to-day basis you'll be building digital strategies as well as creating and optimising performance marketing campaigns within Google and Microsoft platforms. You’ll also use your account management expertise to build solid relationships with our clients, lead client accounts, meetings and drive growth.

This is a hybrid role with 2-3 days per week in our trendy Shoreditch office alongside occasional client visits.

Responsibilities and duties

• Account manage the digital marketing retainer for at least five clients for the agency
• Effectively manage and grow our existing portfolio of clients by understanding client requirements, optimising their campaigns, ensuring performance targets are met, and proactively identifying opportunities for improvement
• Lead the biddable strategy for your clients ensuring you are delivering against commercial targets (e.g. leads or sales)
• Oversee the strategy, planning and execution of all PPC channels including Paid Search, Display, YouTube, Local, PMax and Discovery.
• Oversee the strategy, planning and execution of all other paid media channels including paid social and programmatic display and video
• Collaborate with other specialists such as SEO to create integrated campaign plans and deliverables that you can communicate to the client
• Own paid media forecasting and budgeting for your clients, including scenario planning for campaigns
• Prioritise channel selection based on best performing metrics such as cost per sale and cost per lead
• Be responsible for ensuring tracking is set up across all performance platforms and analytics, ensuring we are always optimising towards the most commercial goal
• Create stand out campaign USPs and ad copy for all selected paid media channels
• Deliver creative briefs and work collaboratively with the creative team to create and optimise your paid media assets, ranging from landing pages, html 5, static ads to video
• Review the journey from the ad to the conversion point to make sure the path to purchase is as frictionless, working with the creative and development teams to improve landing page experience and increase conversion rate
• Build and present on-brand, clear and well formatted presentations e.g. monthly reports, strategy docs, roadmaps and media plans
• Execute strategies for all paid media channels by campaign structuring, setting up targeting, budgets, ad copy, creative and other facets of the marketing mix in accordance with client goals
• Set up check points and processes to ensure your campaigns are optimised towards the key commercial goal
• Continuously optimise campaigns by reviewing audience targeting, ad formats with the aim of improving key metrics such as cost per sale and cost per lead
• Be truly data driven and base all decisions on insights gleaned from campaign data rather than opinion
• Generate and analyse advanced daily/weekly/monthly reports and highlight insights alongside creating end of campaign presentations
• Forge strong relationships with your clients by providing business-oriented insights that help them achieve their commercial goals
• Proactively communicating key information - at the correct level of detail - to all project stakeholders (internal and external).
• Manage more junior members of the team, supporting their career progression by imparting knowledge, guiding them and ensuring they remain commercially focused
• Support with new business pitches

Requirements

We’re looking for someone who takes ownership, so you’ll need to be smart, ambitious and a natural communicator with both clients and colleagues.

You will need at least 4 years’ experience running paid campaigns gained at a digital agency working on a number of client accounts plus:

• Track record in running paid digital campaigns across multiple channels, whilst delivering against commercial goals, specifically across:
• Google Ads (essential)
• Microsoft Ads (essential)
• Programmatic (desirable)
• Meta and LinkedIn (desirable)
• Well-versed in a fast-paced environment with the ability to comfortably manage a number of competing priorities under high pressure
• Experience working for an agency, managing multiple performance accounts and delivering against commercial goals
• Ability to deliver high quality work, multi-task and project manage/manage deadlines, and delegate tasks with ease
• Have meticulous attention to detail and be a perfectionist with a very analytical mind
• Deep understanding of the latest developments in biddable media across paid search, paid social and programmatic
• Up-to-date knowledge across media channels, tech and trends that makes you capable of interpreting clients’ needs into solution requirements with high quality impact.
• Experience with ad development and UX, creating stand-out and seamless high converting journeys
• A passion for optimising campaigns and working with creative and analytic teams to improve ad performance
• In-depth understanding of the audience profiles and targeting options of different paid media channels
• Knowledge of key marketing principles and able to talk business and marketing interchangeably
• Confident, accurate and clear verbal and written communication skills

Benefits

• The opportunity to work with and learn from a dynamic team of award-winning digital experts
• A progressive leadership team that encourages and rewards new ideas and career development
• Responsibility from day one and no limit to your progression
• Fantastic modern office in the heart of the City
• Regular company socials in London and Suffolk
• Team-building and charity fundraising days
• 25 days holiday + bank holidays

About us 

Itineris is a results-driven agency that partners with ambitious clients to help them grow. We work collaboratively, delivering award-winning digital strategy, web projects and marketing campaign work that drives meaningful results.

Whether providing strategic advice or hands-on implementation, we combine creative ideas with a skilled and knowledgeable team to deliver them.

We’re committed to quality and continuous improvement, as such Itineris is Google Partner, HubSpot Partner, Microsoft Certified Partner, a member of the Amazon Web Services Partner Network and a Sitefinity Platinum Partner. We are also affiliated with the Direct Marketing Association, Recommended Agencies Register, the Institute of Direct and Digital Marketing and the Chartered Institute of Marketing.