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Paid Media Strategist

2 months ago

Shoreditch, Greater London, United Kingdom Itineris Full time
About the Role

We are seeking a highly skilled Paid Media Strategist to join our team at Itineris, a multi-award-winning full-service digital agency. As a Paid Media Strategist, you will play a key role in developing and executing paid media strategies that drive business growth for our clients.

Key Responsibilities
  • Account Management: Manage and grow our existing portfolio of clients by understanding their requirements, optimizing their campaigns, and ensuring performance targets are met.
  • Paid Media Strategy: Develop and execute paid media strategies across multiple channels, including Google Ads, Microsoft Ads, programmatic, and social media.
  • Campaign Execution: Oversee the strategy, planning, and execution of all paid media campaigns, including ad copy, creative, and targeting.
  • Analytics and Optimization: Analyze campaign data to identify areas for improvement and optimize campaigns to achieve better results.
  • Team Collaboration: Collaborate with cross-functional teams, including creative, SEO, and development, to deliver integrated campaign plans and deliverables.
  • Client Communication: Communicate key information to clients, including campaign performance, insights, and recommendations for improvement.
  • Team Management: Manage and support more junior members of the team, providing guidance and mentorship to help them grow in their careers.
Requirements
  • Experience: At least 4 years of experience running paid campaigns in a digital agency environment.
  • Skills: Strong understanding of paid media channels, including Google Ads, Microsoft Ads, programmatic, and social media. Ability to analyze campaign data and optimize campaigns for better results. Excellent communication and project management skills.
  • Education: Bachelor's degree in Marketing, Communications, or a related field.
About Us

Itineris is a results-driven agency that partners with ambitious clients to help them grow. We work collaboratively, delivering award-winning digital strategy, web projects, and marketing campaign work that drives meaningful results.