Digital Account Manager

3 weeks ago

london shoreditch, United Kingdom Vouch Global Full time

Vouch Global is The Creative Performance Agency. Specialising in Paid Media, (Paid Social, PPC, Google, Facebook, Instagram, Youtube, TikTok), SEO, Influencers, and Social Media Content and Ad Creative.


We are looking for a stellar Account Manager with digital marketing and social media experience to join our team on a full-time basis. You will have experience and knowledge of PPC and/or Paid Social. Creative campaign management is a plus.


You will be coming from an account management role and looking to progress to a senior account manager role.


You will be responsible for the day-to-day management of various client campaigns, including complex digital marketing and advertising campaigns, influencer marketing campaign launches, and video content projects.


You will ensure all campaigns are managed to the expected standards, utilising all relevant, available and applicable optimisation methods to ensure maximum performance. You will also work closely with the Managing Director, to ensure a high level of performance.


You will be responsible for the day-to-day management of various client campaigns, including complex digital marketing and advertising campaigns, creator campaigns, and video content projects.


You will ensure all campaigns are managed to the expected standards, utilising all relevant, available and applicable optimisation methods to ensure maximum performance.


In addition to team management, you will also be engaged in the continual development of Vouch's product offering to ensure we are always at the cutting edge of delivery trends.


ESSENTIAL FUNCTIONS

  • Proven experience (5+ years) in a client-facing role within a digital marketing or advertising agency, with a strong track record of managing client relationships and delivering successful campaigns.
  • Extensive knowledge of at least three biddable channels - Paid Social, search, SEO, programmatic and native
  • Report directly to the Managing Director
  • Strong previous experience Client Servicing
  • Collaborate with internal teams, including account management peers, creative and media to deliver integrated solutions that align with client objectives.
  • Develop and execute strategic plans to meet and exceed client expectations, driving performance and ROI.
  • Manage internal Account Executives
  • Manage multiple projects, timelines and resources simultaneously
  • Overseeing and reporting on Paid Search Campaigns
  • Communicate with the team and ensure all members are on board with delegated tasks
  • Deliver projects on time, within scope, ensuring quality standards are met
  • Anticipate potential risks or problems and act proactively to resolve issues
  • Create, maintain and update detailed project plans that will drive schedule, resource and client management
  • Regularly update key stakeholders on project status
  • Plan digital campaigns from the initial stages through to final delivery
  • Continuously assess processes and recommend improvements
  • Analyse the success of client campaigns, producing reports and data analysis as supporting evidence
  • Oversee the project’s financial budget, notifying stakeholders of cost implications, changes to budget, spending and cost changes
  • Identify opportunities to grow existing accounts by upselling additional services or expanding campaign scope, while consistently delivering value and meeting client objectives.
  • Coordinate and manage the creation of all digital content such as websites, blogs, press releases, infographics, videos etc
  • Coordinate and manage the creation of social media content
  • Track project deliverables and match those with agreed deadlines
  • Monitor campaign performance, analyse data, and generate reports to assess effectiveness and identify areas for improvement, offering insights and recommendations to optimise campaigns.
  • Report on success criteria for projects by measuring results
  • Creation of case studies following the completion of successful campaigns
  • Conduct in-depth market research, competitor analysis, and audience segmentation to develop effective media strategies that align with client goals and objectives.
  • A pro-active attitude is essential. Proactively identify and address client concerns, ensuring high client satisfaction levels, and striving for long-term account retention.

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