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Digital Marketing Manager

2 months ago

Shoreditch, Greater London, United Kingdom Vouch Global Full time
About the Role

Vouch Global is a leading creative performance agency specializing in paid media, search engine optimization, influencer marketing, and social media content and ad creative.

To succeed in this role, you will need to have a strong track record of managing client relationships and delivering successful campaigns.

We are looking for a seasoned account manager with digital marketing and social media experience to join our team on a full-time basis.

Key Responsibilities
  • Manage multiple projects, timelines, and resources simultaneously to ensure seamless delivery of client campaigns.
  • Develop and execute strategic plans to meet and exceed client expectations, driving performance and ROI.
  • Collaborate with internal teams, including account management peers, creative, and media to deliver integrated solutions that align with client objectives.
  • Oversee and report on paid search campaigns, ensuring maximum performance and ROI.
  • Communicate effectively with the team to ensure all members are on board with delegated tasks.
  • Deliver projects on time, within scope, ensuring quality standards are met.
  • Anticipate potential risks or problems and act proactively to resolve issues.
  • Regularly update key stakeholders on project status.
  • Plan digital campaigns from the initial stages through to final delivery.
  • Continuously assess processes and recommend improvements.
  • Analyze the success of client campaigns, producing reports and data analysis as supporting evidence.
  • Oversee the project's financial budget, notifying stakeholders of cost implications, changes to budget, spending, and cost changes.
  • Identify opportunities to grow existing accounts by upselling additional services or expanding campaign scope, while consistently delivering value and meeting client objectives.
  • Coordinate and manage the creation of all digital content, including websites, blogs, press releases, infographics, videos, and social media content.
  • Monitor campaign performance, analyze data, and generate reports to assess effectiveness and identify areas for improvement, offering insights and recommendations to optimize campaigns.
  • Report on success criteria for projects by measuring results.
  • Creation of case studies following the completion of successful campaigns.
  • Conduct in-depth market research, competitor analysis, and audience segmentation to develop effective media strategies that align with client goals and objectives.
Requirements
  • Proven experience (5+ years) in a client-facing role within a digital marketing or advertising agency.
  • Extensive knowledge of at least three biddable channels - paid social, search, SEO, programmatic, and native.
  • Strong previous experience in client servicing.
  • Ability to work collaboratively with internal teams to deliver integrated solutions.
  • Strong analytical and problem-solving skills.
  • Excellent communication and project management skills.
  • Ability to work in a fast-paced environment and prioritize multiple tasks and deadlines.