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Digital Marketing Manager

2 months ago

London, UK, United Kingdom Verian Group Full time

Purpose of the role:

We're looking for a Digital Marketing Manager to lead and execute our digital marketing strategy to drive brand awareness and engagement The global marketing team plays an important role in sharing the impact of Verian’s work across channels.


Main Responsibilities:

  • Maintain and enhance the Verian website, ensuring that content is of the highest quality
  • Build our social media presence
  • Review conversion rates from digital channels and optimise
  • Set up and optimise email marketing campaigns
  • Work with the Global Marketing Director to set a strategy for excellence across digital channels, including SEO
  • Collaborate with internal teams across 14 countries to ensure that Verian’s digital channels are optimised for local markets


Requirements


Essential

  • Hubspot experience strongly preferred or similar marketing technology (e.g. Salesforce, Microsoft Dynamics, Mailchimp)
  • Experience updating a website / CMS (e.g. Sitecore, Contentful, Drupal)
  • Marketing automation / email marketing
  • Social media, particularly LinkedIn
  • Strong communication and stakeholder management skills
  • Data-driven
  • Eye for detail
  • Problem solving


Nice to have

  • SEO experience
  • PPC / Google Ads experience
  • Digital lead generation
  • International experience
  • B2G or B2B experience
  • Comfortable in a fast-moving transformation environment