Digital Marketing Manager

1 month ago


London, UK, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time

Job Title: Paid Social Manager - CLIENT SIDE

Location: London

Job Type: Full-Time

Salary: Competitive, based on experience

Reports to: Digital Marketing Director

Company Overview:

Our client is focused on delivering innovative solutions and exceptional customer experiences. As we expand our digital marketing efforts, we are looking for a talented and experienced Paid Social Manager to join our team.

Position Overview:

The Paid Social Manager will be responsible for developing, implementing, and managing our paid social media strategies. This role requires a deep understanding of social media advertising, strong analytical skills, and the ability to drive performance across various social media platforms. The ideal candidate will be creative, data-driven, and capable of working collaboratively within a dynamic team.

Key Responsibilities:

  • Strategy Development:
  • Develop and execute comprehensive paid social media strategies to achieve business objectives.
  • Identify target audiences and create campaigns that drive engagement, traffic, and conversions.
  • Stay updated on industry trends and best practices to ensure our strategies are cutting-edge.
  • Campaign Management:
  • Manage end-to-end paid social media campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
  • Monitor and optimize campaign performance, adjusting strategies as necessary to meet KPIs and ROI targets.
  • Create and manage ad budgets, ensuring efficient allocation of resources.
  • Creative Development:
  • Collaborate with the creative team to develop compelling ad creatives that resonate with target audiences.
  • Conduct A/B testing to identify the most effective ad formats and messages.
  • Ensure all content aligns with brand guidelines and messaging.
  • Analytics and Reporting:
  • Track and analyze campaign performance using tools such as Google Analytics, Facebook Ads Manager, and other relevant platforms.
  • Provide regular reports and insights to stakeholders, highlighting key metrics and areas for improvement.
  • Use data-driven insights to inform future campaign strategies and optimizations.
  • Collaboration and Communication:
  • Work closely with the digital marketing team, content creators, and other stakeholders to align paid social efforts with overall marketing goals.
  • Foster strong relationships with platform representatives and external partners.
  • Participate in cross-functional meetings and contribute to broader marketing initiatives.

Qualifications:

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • Minimum of 3 years of experience in paid social media advertising, preferably within a client-side company.
  • Proven track record of managing successful paid social campaigns with measurable results.
  • In-depth knowledge of social media platforms, advertising formats, and targeting options.
  • Strong analytical skills and experience with data analysis and reporting.
  • Proficiency in using social media management and analytics tools (e.g., Facebook Ads Manager, Google Analytics, Hootsuite).
  • Excellent communication and collaboration skills.
  • Creative mindset with the ability to develop engaging ad content.
  • Strong organizational and time-management skills, with the ability to manage multiple projects simultaneously.

Benefits:

  • Competitive salary and performance-based bonuses.
  • Comprehensive health and wellness benefits.
  • Opportunities for professional development and career growth.
  • Flexible working arrangements, including remote work options.
  • A dynamic and collaborative work environment.



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