Event Sales and Marketing Manager

1 month ago


UK, UK, United Kingdom Company of Cooks Full time

Craft, Creativity and Community – we are Company of Cooks These are our values, and they go far beyond corporate waffle. In fact, they set the tone for everything we do. Company of Cooks have been working with some of the UK’s most cherished venues since 1996, delighting customers and clients alike with great food and drinks, brilliant service and an absolute focus on the details that make good restaurants, cafes and bars, great ones. In October 2019 the company was brought into the CH&CO family. The completion of the deal saw Company of Cooks become the group’s go-to operators in heritage and performance venues, art galleries and destinations. We are excited to be recruiting for a Sales and Marketing Manager to work with us based at Royal Academy of Engineering.


Key responsibilities

  • Responsible for sales projects that involve both proactive and reactive selling
  • Responsible for all email marketing activities including news stories, newsletters and blogging sent to the venue database
  • Regularly creating packages for our various customer groups and ensuring that an appropriate marketing campaign is delivered to ensure maximum business is gained
  • Updating the website on a daily basis to ensure the visual appearance and content is representative of the quality of events sold and delivered
  • Working with the web developers on the website’s search engine optimisation
  • Overseeing all social media accounts including Twitter, Linkedin, Flickr and Facebook. Ensuring that all platforms are updated on a daily basis with appropriate sales and reputation driven content
  • Managing the marketing budget is spent to ensure the maximum return on investment
  • Reporting back on figures and sales marketing activities at the end of each month
  • Continuously looking for new technologies and other methods to gain new business
  • Utilising the sites events software - Rendezvous; contacting prospective customers by the appropriate method, handling incoming enquires to the agreed standard (telephone, mail, letter)
  • Log all enquiries, provisional and confirmed bookings on the database.
  • Ensure an effective chase and trace system is in place.
  • Have excellent knowledge of the site, their capacities, unique selling points and their capabilities.
  • Managing and keeping track of referrals for events.
  • Sell events in line with requirements.
  • Achieve higher average spend by effective use of up selling to each client.
  • Conduct show rounds if required on a regular basis
  • Meet and greet clients at events as agreed and follow up with call or letter or mail as appropriate for their business.
  • Assist in the organisation and running of promotional events including potential client hospitality activity.
  • Assist as required at promotional events, trade shows and sales and marketing activities.
  • Communicate and provide information to internal departments and colleagues to assist and enable sales activities to run smoothly.
  • Build and maintain strong relationships with colleagues and clients both internal and external.
  • Establish any other cross-business within organisations
  • Provide full administrative support for all sales activities and the sales department.
  • Manage, maintain and update the sales database, transferring data from excel onto the rendezvous system.


What's in it for you?


Working with Company of Cooks has its perks People are at the heart of everything we do, so we've developed a range of benefits to keep you happy.

  • Personal Development and Training opportunities
  • Life assurance scheme
  • Pension scheme
  • Holiday allowance
  • Private medical eligibility
  • Eye care
  • A great wellbeing strategy – including access to our Employee Assistance Programme, salary finance
  • Family friendly support
  • Regular social events and communication with our leaders
  • A holiday purchase scheme
  • Volunteering days
  • Professional subscriptions
  • Recognition schemes and people awards
  • Long service awards
  • Access to some great high street discount vouchers
  • Cycle to work scheme

Company of Cooks officially formed part of CH&CO Catering Group Ltd in 2020.

A Honest Approach, A Passionate Team, Quietly Confident


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