Senior CRM Analyst
3 weeks ago
We are seeking a Senior CRM Analyst to join our global client, where you'll play a key role in supporting the execution of marketing campaigns across multiple channels, including direct mail, email, push notifications, and SMS. You will also provide analysis and insights to enhance customer targeting strategies.
Key Responsibilities:
- Execute multi-channel campaign selections, including direct mail, email, push notifications, and SMS, in line with customer and marketing strategies.
- Design and manage customer journeys across various channels using our CRM platform.
- Ensure the accurate setup of promotional offer codes before they reach customers.
- Maintain and improve data integrations between marketing automation tools.
- Deliver timely and precise analytics to evaluate the effectiveness of marketing campaigns across all direct customer communication channels.
- Identify opportunities to enhance customer targeting through data-driven insights.
- Work closely with marketing teams to improve customer experience and boost customer lifetime value.
- Effectively manage your workload to meet deadlines.
Experience:
- Hands-on experience with CRM or marketing automation platforms—experience with Adobe Campaign is preferred.
- Strong SQL skills and experience managing a marketing database.
- Proficient in Microsoft Office Suite (Excel, PowerPoint).
- Strong numerical abilities and a solid understanding of data.
- A proactive and innovative approach to solving business challenges.
- Confident in making commercial recommendations based on insights.
- High attention to detail, with the ability to work accurately under time constraints.
- Well-organized with excellent time management skills.
- Enthusiastic problem solver with strong interpersonal skills, able to communicate ideas clearly in both verbal and written formats.
- A good team player with commercial awareness.
Desirable Qualifications:
- Experience in direct-to-consumer (D2C) ecommerce.
- Retail marketing experience.
- Familiarity with data visualization tools such as PowerBI.
- Relevant degree in fields like Data Science, Statistics, or Economics.
A Hybrid working model is in place, 2 days per week from a central office.
Unfortunately, sponsorship is not available for this role.
If you are interested and meet the above criteria, including being onsite 2 days per week, please apply directly.
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