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Paid Social Manager
3 months ago
Job Summary:
We are seeking an experienced and innovative Paid Social Manager with a minimum of 3 years of experience to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and optimizing our paid social media strategies across various platforms to drive brand awareness, engagement, and conversions.
Key Responsibilities:
- Strategy Development: Create and execute paid social media strategies to meet business goals.
- Campaign Management: Plan, launch, and manage paid social campaigns on platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok.
- Performance Analysis: Monitor, analyze, and report on campaign performance metrics to identify areas for improvement and ensure ROI.
- Budget Management: Allocate and manage budgets for paid social campaigns, ensuring cost-effectiveness and efficiency.
- Creative Collaboration: Work closely with the creative team to develop engaging ad creatives that resonate with our target audience.
- Audience Targeting: Utilize advanced targeting techniques to reach the desired audience segments.
- A/B Testing: Conduct regular A/B tests on ad creatives, audiences, and placements to optimize performance.
- Trend Monitoring: Stay updated with the latest industry trends, platform updates, and best practices in paid social media.
- Team Collaboration: Collaborate with cross-functional teams including SEO, content, and sales to align strategies and achieve common goals.
- Compliance: Ensure all campaigns comply with platform policies and brand guidelines.
Requirements:
- Experience: Minimum of 3 years of hands-on experience in managing paid social media campaigns.
- Expertise: Proficiency in using social media advertising platforms such as Facebook Ads Manager, LinkedIn Campaign Manager, and other relevant tools.
- Analytical Skills: Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Creativity: Ability to think creatively and develop innovative ad strategies.
- Communication: Excellent verbal and written communication skills.
- Attention to Detail: High level of accuracy and attention to detail.
- Adaptability: Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Benefits:
- Competitive Salary: Attractive compensation package.
- Bonus: Performance-based bonus structure.
- Unlimited Holidays: Flexible vacation policy to ensure work-life balance.
- Private Medical Insurance: Comprehensive private medical coverage.
- Professional Development: Opportunities for training and career advancement.
- Team Events: Regular team-building activities and social events.