Paid Social Manager

7 days ago


London UK, UK, United Kingdom Threesixty Brands Full time

Company Description


Threesixty is a full-service growth agency, partnering with category-leading eCommerce brands. We accelerate growth by delivering effective strategy and activation across all digital touch-points.


Role Description


We are seeking an experienced Paid Social Manager to manage our client's paid media accounts, analyse performance metrics, optimise campaigns, and collaborate with the creative and performance marketing teams. This is a hybrid role with offices in London.


What You'll Do:


  • Strategy Development & Execution: Plan, develop, and implement comprehensive paid media strategies to enhance brand visibility, drive customer acquisition, and meet performance objectives for clients' businesses.


  • Audits & Market Analysis: Conduct detailed audits to understand each client’s key value proposition, product offering, USP, and pinpoint market opportunities for standout advertising campaigns.


  • Competitive & Audience Research: Perform competitive research to identify trends and opportunities within the ad space, focusing on new acquisition audiences and market segments to target effectively.


  • Account Management: Manage multiple paid media accounts across various platforms, including but not limited to Meta, Google, YouTube, TikTok. Campaign budgets may range from £10,000 to £100,000+ per month.


  • Performance Optimisation & Analytics: Utilise platform-specific ad managers, third-party reporting tools, and Google Analytics to extract actionable insights, track campaign performance, and develop strategies to continually enhance client revenue and solve for attribution.


  • KPI Understanding & Trend Analysis: Develop a thorough understanding of industry benchmarks, KPIs, and e-commerce marketing funnel performance to make informed and proactive ad-buying decisions in real-time.


  • Quarterly & Strategic Planning: Create and present quarterly strategies for each client, analyzing YoY performance metrics, ad spend, and perceived success to guide the roadmap for future marketing initiatives.


  • Creative Consultation & Development: Work closely with the creative team to brainstorm and execute new marketing initiatives, creative assets, and copy, and continually refine based on performance results.


  • Full-Funnel Marketing Integration: Leverage your knowledge of full-funnel marketing strategies to drive acquisition, list growth, e-commerce performance, CRO, and retention efforts. Collaborate across teams to ensure cohesive marketing strategies that align with paid media performance.


  • Client Success & Forecasting: Proactively understand and address client needs, deliver projections, and provide data-driven forecasts to align with quarterly strategies and ensure successful paid media outcomes.


Requirements:


  • 5+ years minimum of paid media advertising experience preferred (building high-converting funnels and driving quantifiable results).


  • 5+ years minimum managing paid social and paid search advertising for growth clients, or clients spending £10k - £100K monthly aggregate spend.


  • Expertise in developing, testing, and optimising advertisement copy and creative.


  • Experience in keyword targeting and audience optimization across multiple platforms.


  • Background in creative consultation for successful Paid Social Ads that convert.


  • Background in data-derived decision-making and forecasting budgets/spend projections linked to perceived results.


  • Experience using Google Analytics to develop insights and report them to stakeholders.


Benefits:


  • Hybrid Working


  • A rapidly growing team with development opportunities


  • Working with a diverse roster of amazing clients


  • Regular team socials and in-person events


  • Company perks


  • Your birthday as an extra day off


  • Annual personal development budget

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