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Vice President Enterprise Performance Marketing

4 weeks ago

London, UK, United Kingdom American Express Full time
You Lead the Way. We've Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you'll be recognized for your contributions, leadership, and impact-every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

As a part of the American Express Enterprise Digital & Data Solutions team you will be responsible for developing world class digital products, capabilities and marketing programs that support our global markets and help drive performance marketing growth.

In the role of VP, Enterprise Performance Marketing you will be responsible for developing world class digital capabilities and marketing solutions that support the Enterprise and help drive performance marketing growth.

You will lead a team of Technical Marketers who specialise in providing unique talent, data and ad tech solutions which are used across the business to keep Amex at the forefront of the digital industry and drive performance in key digital channels including our in house Paid Search, Digital Media and Social. You will be expected to manage critical programs to drive growth, enable existing & future facing marketing and lead a team of SME's to deliver transformational results.

American Express recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. Our team is dedicated to promoting diversity, multiculturalism, and inclusion for both our colleagues & our applicants.
Key Responsibilities:
  • Lead a digital performance marketing team enabling performance marketing through direct channel management and solutions which range from internal capabilities to partnerships with key providers
  • Lead diverse, inclusive and geographically dispersed teams, inspiring employee engagement, retention, progression and performance management
  • Provide thought leadership in key areas relevant for performance marketing, developing a joined up vision which drives performance at Amex and factors in the internal strategies as well as the changing external ecosystem
  • Deliver against key acquisition goals, driving Performance Channels, inc. Paid Search, Paid Media & Social
  • Lead the Paid Search EMA, LACC and APAC in house teams
  • Partner with stakeholders across the Enterprise to deploy global demand generation marketing solutions, overseeing a multi-year plan to ensure Amex can continue to deliver forward thinking marketing activity
  • Partner with the Analytics and Products teams to develop joined up roadmaps, vision, and goals and a robust, continuous and focused test & learn approach to everything we do
  • Position requires a willingness to continually learn and develop ground-breaking solutions within a dynamic & highly matrixed environment to capitalize on the considerable investment made in the acquisition process
  • Ensuring all compliance, legal and regulatory requirements are met for demand generation marketing solutions
Skills / Qualifications:
  • Proven experience building & leading diverse, highly engaged, high-performing teams; experience & success as a leader of leaders
  • Considered expert in digital performance marketing channels including Paid Search, Programmatic Media, Social and other addressable, programmatic, channels
  • Accomplished leader with experience leading teams of SME digital marketeers specifically digital channel management and acquisition delivery
  • Experience with ad technology, digital marketing partners, walled gardens and media agency management
  • Experience working across global markets, with track record of success in managing complex products or initiatives across international markets
  • Proven ability to drive digital and business change, leading adoption of new ways of working, and leveraging storytelling to drive understanding & adoption of change
  • Proven ability to adopt & lead a team to embrace safe & sound business practices at scale
  • Strong thought leadership within and keen awareness of the external digital space, with established network of external partners to inspire out-of-box thinking
  • A real passion for all things digital; in depth understanding of the latest digital trends, technology advances and new and changing external tools and businesses
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
  • Competitive base salaries
  • Bonus incentives
  • Support for financial-well-being and retirement
  • Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • Generous paid parental leave policies (depending on your location)
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.