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Head of Influencer Marketing

3 months ago

UK, UK, United Kingdom Bettervits Full time

Bettervits is one of the fastest growing supplement and nutrition brands in the UK & USA. Launched in 2021, We’re proud to have served over a million health-conscious consumers looking to improve their quality of life and that of their pets. Our mission is to deliver cutting-edge nutrition and innovative products with local manufacturing and world class quality ingredients. We’re an agile, fast-moving and customer-obsessed team working in an environment where performance is prized and generously rewarded.


TLDR of the Role:


We're looking for someone with extensive experience in influencer & affiliate partnerships. Your role will be to oversee both our pet and human wellness brands. You will devise our influencer marketing strategy and take ownership for the A-Z of launching, monitoring, reporting, iterating and delivering successful influencer campaigns.


Responsibilities:


  • Influencer Strategy Development: Design and implement comprehensive influencer marketing strategies that align with the brand's objectives and target audience. Continuously analyze market trends to refine and optimize influencer outreach.
  • Partnership Management: Identify, negotiate, and manage partnerships with influencers, content creators, and brand ambassadors. Ensure all collaborations align with brand guidelines and deliver on key performance indicators (KPIs).
  • Campaign Execution: Oversee the execution of influencer campaigns, from concept to delivery. Coordinate with internal teams and influencers to ensure timely and successful launch of campaigns.
  • Relationship Building: Build and maintain strong, long-term relationships with influencers and agencies. Act as the primary point of contact for influencers, managing communications and ensuring mutual satisfaction.
  • Performance Analysis: Track and analyze the performance of influencer campaigns using relevant tools and metrics. Provide insights and recommendations for continuous improvement.
  • Content Collaboration: Work closely with the content and social media teams to co-create content that resonates with our audience and enhances the impact of influencer partnerships.
  • Budget Management: Manage the influencer marketing budget, ensuring cost-effective strategies that maximize ROI. Negotiate contracts and agreements with influencers to ensure favorable terms.
  • Compliance and Legal: Ensure all influencer partnerships comply with legal requirements, including FTC guidelines and disclosure regulations.


Requirements:


  • Experience: Minimum of 3-5 years of experience in influencer marketing, social media, or digital marketing. Proven track record in managing successful influencer partnerships and campaigns.
  • Industry Knowledge: Deep understanding of social media platforms (Instagram, TikTok, YouTube, etc.) and influencer marketing trends. Familiarity with influencer marketing tools and platforms.
  • Communication Skills: Excellent verbal and written communication skills, with the ability to build rapport and effectively negotiate with influencers and stakeholders.
  • Analytical Mindset: Strong analytical skills with the ability to interpret data and translate it into actionable strategies. Experience with performance tracking and reporting tools.
  • Creativity: Ability to think creatively and develop innovative influencer marketing strategies that align with brand objectives.
  • Organization: Highly organized with strong project management skills. Ability to manage multiple campaigns and partnerships simultaneously.
  • Team Player: Collaborative mindset with the ability to work effectively with cross-functional teams.
  • Education: Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.


Rewards:


  • 100% Remote: We offer remote and flexible work policy that is focused on results, not mere presence. This offers you the freedom to choose your work environment. We value output over physical presence, allowing you a better balance between personal life and professional commitments.
  • Competitive Compensation: We pay market-leading compensation for quality talent.
  • Competitive Bonus: You will be rewarded based on performance goals.
  • Growth Environment: We’ll provide you the opportunity to hone in on your craft with real responsibilities and challenges, so you continue your self-development.
  • Real Impact: You won’t be just another member on the team, we’ll listen to your expertise and you’ll have the chance to make a direct and real impact that you can be proud of.
  • Autonomy: We dislike micromanaging and stagnation, so we won’t be all up in your business - we respect performance and professionalism.