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UK Influencer Marketing Coordinator

2 months ago

London UK, UK, United Kingdom FINESSE Full time

About FINESSE


As the first truly AI-led fashion house, FINESSE is pioneering a new paradigm within the fashion industry that is more efficient, faster and more sustainable. Similarly to how a hedge fund would analyze stock performance and hedge its bets, FINESSE utilizes advanced machine learning and artificial intelligence on social & proprietary data to determine what styles will be trending next and what exact quantity to produce. Leading an era of predictive fashion, FINESSE’s algorithmic underpinnings allow for the creation of best-in-class products brought to market faster than the competition and done so more affordably and ethically. Instead of overproducing garments by the tonnes and coating the industry in garments no one ever asked for, FINESSE produces what is wanted, when it is wanted, eliminating the fashion industry’s footprint as the second largest polluter in the world.


Nestled between both the right and left brain, the FINESSE team consists of former US Olympians, Academy Award-shortlisted artists and scientists who have conducted research under Nobel Prize winners. The FINESSE culture is that of dreamers & doers. We envision the next age of fashion & consumer and then get to work to implement it, always thinking creatively, innovatively and collaboratively to create real change. We are energetic, highly creative and hungry for change that is both revolutionizing as well as ethical.

The Influencer Marketing Coordinator will be responsible for the activation of Finesse’s earned and paid influencer marketing retainer, supporting the Influencer Manager with overall strategy, day-to-day operations, and campaign support. You’ll work closely with the Influencer Marketing team to build a roster that will drive the most buzz, engagement, conversation, and conversion, as aligned with business objectives and goals.


Responsibilities


  • Strong understanding of the UK market and experience working with UK based IG and TikTok creators on an organic and paid basis.
  • Execute brand campaigns with creators, handling deliverables, timelines, and communication.
  • Establish and maintain regular communications with influencers, talent management, and influencer networks to build and cultivate partnerships between influencers and team.
  • Work alongside assigned talent managers to ensure smooth branded collaborations
  • Track campaigns, creators, and deliverables in our internal CMS, doing so in a responsible and organized manner.
  • Support and oversee talent coordinators on the team.
  • Contribute to team brainstorms and campaign ideation.
  • Assist creators in PR, events, gifting, and other support.
  • Strong understanding of budget distribution and negotiating contracted influencer deals.
  • Ability to thrive in a fast-paced environment and juggle multiple assignments and changing priorities.



Ideal candidate

This candidate will thrive in a fast-paced, entrepreneurial environment, with strong timeline organization, and experience with metric reporting and analysis. The ideal person will have proven experience assisting in identifying and engaging influencers, supporting outreach programs, and project-managing digital launches. The successful candidate will possess a deep understanding of social media platforms, trends, and a proven track record of successful influencer organic and paid campaigns within the fashion industry.


Our Culture

FINESSE has a dreamer & doer culture. We envision the next age of fashion & consumer and then get to work to implement it, always thinking creatively, innovating and collaboratively to create real change. We are energetic, highly creative and hungry for change that is both revolutionizing as well as ethical.


Recommended Background


  • Proven experience in influencer management and event planning
  • Existing relationships with agencies and influencers
  • Interest in fashion and pop culture
  • Strong analytical skills and ability to create financial models - you know your way around an Excel sheet
  • Demonstrated capability in deal negotiation, contract management, and contract renewals
  • Understanding of PR and ability to research and pose critical questions to ensure brand integrity
  • Exceptional at communication and reporting skills to convey your work to management.
  • Deep understanding of social media trends, particularly when it comes to Gen Z.
  • Strong organizational skills, detail-oriented and strong time management skills.
  • Ability to work effectively both independently and as part of a team.
  • Proficiency in relevant software and social media tools.
  • Self-starter and solution seeker with the ability to thrive in a fast-paced environment and team based environment.


What You’ll Love at FINESSE

  • Being at the forefront of and working towards creating a culture-defining new product
  • A close-knit, extremely passionate & world class team excited about changing the face of fashion
  • A diverse team and culture that values inclusivity and individuality as the highest priority
  • Company sponsored happy hours and outings
  • Comprehensive benefits: Medical, dental and vision insurance; 401k
  • Paid maternity and paternity leave
  • Sponsored weekly team lunches
  • Unlimited PTO