Marketing and Sales Support Co-Ordinator

3 weeks ago

Huntingdon UK, Cambridgeshire, United Kingdom Glebe Farm Foods Full time

Job role: Marketing and Sales Support Co-Ordinator

Effective date: August 2024

Reporting to: Marketing Manager

Based at: Glebe Farm Foods

Role

The primary function of the Marketing and Sales Support Co-ordinator role is to help maximise profitability for Glebe Farm Foods, for current and future activity, through the provision of excellent digital marketing, artwork creation, supporting trade show execution, customer, and sales team, support and proactive administration of any internal / external marketing related issues with the aim of targeting and growing our customer base.

With a passion for customers and an enthusiastic approach, the Marketing and Sales Support Co-ordinator will handle digital marketing, artwork creation (using a bank of existing brand design assets) and administrative duties, liaise internally with other departments, and promote customer satisfaction. The Marketing and Sales Support Co-ordinator will support marketing and sales team members and coordinate sales-related activities including receiving sales orders, creating trade adverts, sales sheets and helping to arrange trade shows. There is the opportunity to study for and achieve CIM qualifications through our further education and sponsorship policy.

Who we are?

We are an independent business led by brother and sister team, Philip and Rebecca Rayner on our family farm, north of Huntingdon, in Cambridgeshire. At Glebe Farm Foods, oats are more than just a crop - they are our obsession, our passion, and our way of life. We take great pride in delivering the highest quality and purest British gluten free oats, supplying customers and manufacturers right around the world. From field to farm to food, we meticulously handle every step of the process, from growing to processing, to ensure unparalleled quality. Under our PureOaty brand, we offer a range of tOATtally tasty products, including oat drinks, granolas, and porridges, made with unwavering dedication to quality ingredients and sustainability, all certified 100% gluten free by Coeliac UK.

Your responsibilities

Key aspects of the role include:

  • Support and assist the Marketing and Sales team with all marketing related administration, providing support and cover for the Sales Support Co-ordinator.
  • Digital marketing activities including:
  • managing social media accounts by creating and scheduling posts, monitoring engagement metrics, and responding to comments and messages
  • assisting with email marketing campaigns by designing and creating email templates, managing email databases and tracking metrics, such as open rates and click-through rates.
  • supporting content creation efforts, such as writing blog posts, creating infographics or designing social media visuals
  • analysing website traffic data, measuring site performance and creating reports that help identify opportunities for optimisation.
  • assisting with keyword research and competitor analysis and optimising website content for search engines
  • helping with the creation, management and optimisation of digital advertising campaigns across different media platforms including website updates (using Elementor for Word Press)
  • assisting with market research efforts, analysing industry trends and identifying new opportunities
  • supporting the coordination of marketing projects, managing timelines and communicating with team members
  • creating reports and dashboards to track key performance indicators and metrics that measure the success of marketing campaigns.
  • providing general administrative support to the marketing team, such as scheduling meetings, managing calendars or organising files
  • monitoring and responding to online reviews.
  • collaborating with other departments within the organisation, such as sales or customer service, to ensure consistent messaging across all touchpoints.
  • keeping updated with the latest digital marketing trends and technologies and making recommendations for how the organisation can incorporate them into its marketing strategy.
  • assisting with event planning and promotion, such as trade shows, webinars or product launches.

  • Liaising between Marketing and Sales regarding promotional activity.
  • Any other tasks that may reasonably be required by the business including supporting the Marketing Manager to deliver a calendar of trade shows

Skills and experience

This role requires the following technical skills and experience:

  • Digital marketing either through academic and / or commercial experience.
  • Administrative experience.
  • Ideally design / digital marketing package(s) experience.
  • Ideally experience of using a CRM.

This role requires the following personal attributes:

  • Self-drive, motivation and desire to succeed.
  • Customer oriented with excellent customer service skills.
  • Excellent communication skills; listening, speaking, and writing.
  • Exceptional interpersonal skills; ability to build and maintain excellent working relationships across all functions and with customers and suppliers.
  • Detail oriented, organised and timely in record keeping.
  • Problem-solver; confident to resolve issues independently and utilise escalation processes as necessary.
  • The ability to multitask, work in a fast-paced environment, and meet deadlines.
  • A keenness to learn and develop within the Marketing team.


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