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Strategic Communications and Marketing Manager

2 months ago

Aberdeenshire Scotland, Scotland, United Kingdom CRC Evans Full time

This role is a brilliant opportunity to utilise all your marketing and communications skills and expertise to their full potential. Reporting directly to the Strategic Development Director you will drive strategic marketing campaigns, create a strategic plan and be responsible for the global and regional strategies and campaigns.


We are ideally looking for someone with experience in the oil/energy or utilities industries who has had exposure to net zero and renewable energy strategies.


Job Overview:

Reporting to the Strategic Development Director this role will drive the strategic communications and marketing for the Company in line with the company’s vision and strategy.


Key Responsibilities:

  • for the marketing strategy – create a strategic plan for marketing focused on raising the profile for the company both internally and externally.
  • strategic marketing campaigns targeting the sectors and customers in line with the global and regional strategies.
  • global PR / external press release events in line with shareholders (The Board) and business requirement to capture all targeted sectors, investors, and customers.
  • track existing marketing campaigns and report on results and co-ordinate market research studies with detailed data driven decisions
  • regularly communicate and build relationships with the global and regional businesses, ensuring razor focus on key strategic initiatives to gain more exposure with our internal and external customers.
  • manage the company website (currently under review), support the regions with sharepoint and social media platforms, to ensure we have a steady stream of relevant, fresh engaging posts to attract clients, potential recruits and showcase the company.
  • new strategies with the data received from the various data points, to enhance the internal and external messaging in line with the strategic plan to exposure or services and products.
  • manage the production of the quarterly company newsletter including collation of relevant material.
  • and develop the delivery of filming and photography sessions to support materials including proposals, marketing, promotional and workforce engagement videos and imagery.
  • into bids and tenders where required.
  • search for new communication tools and methods, ensuring the highest standards of engagement are applied to all levels of the organisation.
  • and posting of news articles, sharing of materials, employee engagement campaigns and events calendars.


Job Specific Education Required:

  • Degree in Marketing, Advertising or related field


Work Experience Required:

  • Experience of working in marketing or advertising
  • Have a strong understanding of visuals, design and brand, possesses a solid track record in using marketing tools/platforms, including social media.
  • Exceptional writing skills
  • Has experience in developing and managing effective communication channels.
  • Very organised, detail oriented, able to manage multiple projects with accuracy.
  • Offers creativity and an innovative approach to your work.
  • Excellent verbal and adaptive written communication skills, with the ability to synthesise information for a variety of audiences.
  • Confidence with the media; identifying and pitching news and creative feature ideas to the press.


Skills and Knowledge Required:

  • to multi-task effectively in a fast-paced environment
  • problem-solving skills.
  • communication and organisational skills – brand ambassador key point of contact internal and external.
  • IT skills including Microsoft Office suite and Prez.