Digital Marketing Manager
1 month ago
About the Role
We are searching on behalf of a global brand licensing agency for a digital marketing professional to own and optimise efforts across all channels. This role is a B2B digital marketing role responsible for driving brand awareness, engagement, and customer acquisition. The right candidate will develop, implement, track, and refine digital campaigns, collaborating closely with brand managers and licensees to meet business objectives on schedule and within budget. This is an exciting possibility within an already successful and established business for an autonomous individual searching for a role with budget responsibility.
Key Responsibilities
- Plan and execute digital marketing activities, including SEO/SEM, paid social media, and display advertising campaigns
- Measure and report campaign performance - with specific focus on Google PPC and retargeting campaigns - evaluating and continuously optimising for KPIs, ROI targets, and spend
- Budget holding position
- Identify and analyse trends to inform strategic adjustments in marketing spend and performance for paid search and paid social
- Collaborate with internal stakeholders to create high-quality landing pages and optimize user experiences
- Developing brand guidelines and templates
- Dealing with licensees
- Marketing approvals
- Leading development of a website for the company
- Trade press
- Coordinating with the senior leadership team to identify innovative growth strategies.
Requirements
- A candidate with at least 3-4 years digital marketing experience
- Degree in marketing or related field desirable
- Highly creative and strategic, with a track record of creating campaigns that engage and convert target audiences
- Working knowledge of HTML, CSS, and JavaScript is useful
- Data-driven, with strong analytical skills and attention to current trends in online marketing and measurement.
Benefits
- Starting salary of £45-55k depending on experience
- Leave package starting at 28 days per annum
- Hybrid work environment
- Brand new office in the heart of the City.
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