Digital Marketing Manager
1 week ago
At Isamaya, we are revolutionizing the beauty industry by creating never before seen products that challenge the traditional norms of the industry. As our Digital Marketing Manager, you’ll play a pivotal role in amplifying our innovative ethos across all digital touchpoints. This role is a unique opportunity to shape our brand’s digital presence, harness customer insights, and lead initiatives that disrupt the beauty landscape. The ideal candidate will be passionate about the Beauty industry, data and delivering impactful initiatives.
You will be responsible for generating and delivering actionable insights to drive incremental performance at every stage across the marketing funnel from Acquisition (New Customers) to Conversion (Sales) to Retention and Engagement (LTV), developing ideas / initiatives from these insights and finally delivering these initiatives to drive measurable business results.
- Key areas: Insights + Research: Leveraging internal data to generate and test hypotheses to drive business growth, as well owning any qualitative analysis including customer and market research (desk, surveys and focus groups). Performance Marketing Agency Management: Act as the primary liaison with our performance marketing agency, ensuring alignment with brand goals and maximizing ROI. Project Management and Execution: Oversee key marketing initiatives, ensuring seamless execution from ideation to delivery while meeting timelines and KPIs. Web Optimisation: Develop and test strategies to enhance conversion rates and overall website performance. Reporting: in addition to ad hoc insights, this role will be responsible for all weekly and monthly reporting of the key marketing and sales metrics, as well as any important call-outs from the presented data.
Qualifications
Bachelor or Masters in a suitable discipline.
3 to 5 years of experience in a Digital Marketing position
Strong Google Sheets / Excel experience
Experience working with Shopify analytics suite and order management
Project Management Experience
Experience working with / understanding of Performance Marketing
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