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Conversion Specialist

2 months ago

Brighton UK, East Sussex, United Kingdom Talent Hub Full time

CRO Specialist

Salary circa £40,000

Brighton / Hybrid


The Talent Hub team are managing a brand new CRO vacancy, this will be joining a performance marketing team who sit in a wider marketing department. We’d like to hear from CRO Specialists who have an eCommerce background, in-depth knowledge of web analytics, GA4, Hotjar, SEMrush . You will be optimising landing pages, refining customer journeys, and fine tuning their online sign up process.


Key responsibilities for this CRO job include:

  • Develop a data driven conversion rate optimization framework to improve critical web journeys on the path to joining
  • Analyse website and digital marketing campaign performance using analytical tools.
  • Uncover user insights using various methods such as Hotjar, GA4, surveys, panels, onsite feedback web chat, CRM.
  • Work with the creative and web teams to execute A/B and multivariate tests using VWO.
  • Generate regular reports covering conversion rates, changes made, tests implemented, findings and recommendations.
  • Explore techniques that tailor the join journey and messaging based on user behaviour, demographics, and membership tiers to boost conversion rate
  • Develop strategies to improve lead capture forms and processes, and optimise these leads to conversion.


What you will need for this CRO job:


  • Bachelor’s Degree in marketing, analytics or a related field
  • Proven experience as a conversion rate specialist for an e-commerce business or agency side CRO role.
  • In depth knowledge of web analytics tools such as GA4, Hotjar, SEMrush Proficient in A/B testing and optimization techniques
  • A good working knowledge of CRO and testing tools such as VWO
  • Excellent analytical skills and a knack of uncovering behavioural patterns and actionable insights
  • Numerate and have the ability to interpret data and statistics including Google Analytics goal set up and reporting
  • Data visualization experience


Benefits include:

25 days holiday, plus Bank Holidays, Hybrid working 2 or 3 days office based. Competitive pension and flexible benefits, fantastic work space and opportunity to develop this new role.