Senior Conversion Optimization Specialist

3 weeks ago


Brighton, Brighton and Hove, United Kingdom RocketMill Full time

RocketMill is seeking a Senior Conversion Rate Optimization (CRO) Specialist to elevate the digital experiences of our clients. In this pivotal role, you will leverage data insights, behavioral analysis, and advanced technology to drive performance improvements across various digital platforms.

Key Responsibilities:

  • Utilize expertise in digital analytics, statistical testing, and user research to enhance online interactions
  • Create comprehensive reports for clients and collaborate with UX designers and developers
  • Oversee AB testing processes and evaluate outcomes
  • Work closely with the Data & Insight team and other key stakeholders
  • Stay abreast of industry trends and propose innovative solutions for enhancement

Skills Profile:

  • Proven experience in CRO with a focus on prioritizing research and testing initiatives
  • Strong technical proficiency in experimentation methodologies
  • Expertise in testing technologies, web analytics, and statistical evaluation
  • Familiarity with a variety of digital analytics tools and AB testing frameworks
  • Exceptional communication and presentation abilities

Desirable Skills:

  • Understanding of website design principles, Google Cloud Platform, and personalization technologies
  • Experience with data visualization techniques and server-side testing approaches


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