Senior Conversion Rate Optimization Manager

2 days ago

Brighton, Brighton and Hove, United Kingdom RocketMill Full time
About the Role

We are seeking a highly experienced Senior Conversion Rate Optimization Manager to lead our CRO program and drive business growth for our clients.

Key Responsibilities
  • Develop and Execute CRO Strategies
    • Develop and implement comprehensive CRO strategies that meet and exceed client expectations.
    • Lead the development of user-centered and innovative CRO solutions.
  • Manage and Mentor CRO Specialists
    • Supervise and mentor a team of CRO specialists to lead their own accounts and manage implementation across a matrix of resources.
    • Provide effective line management and support all CRO specialists in the team to achieve their personal development goals.
  • Deliver Analysis and Presentations
    • Deliver and present analysis and audits that employ a range of quantitative and qualitative methods and result in the identification of relevant and impactful opportunities.
    • Communicate effectively to a range of internal and external stakeholders, with varying technical capabilities.
  • Build and Maintain Client Relationships
    • Empathize with client needs and build strong relationships ensuring CRO clients have a clear roadmap of activity that directly contributes to their business ambitions, maturity, and objectives.
    • Maintain a high quality of service for CRO clients and own responsibility for the work delivered by the department.
  • Develop Thought Leadership and Business Cases
    • Research and develop thought leadership ideas to inspire and educate our client community supporting engagement.
    • Create business cases, proposals, and pitch the Conversion Rate Optimization product to potential clients.
  • Lead and Develop the CRO Offering
    • Identify and execute opportunities to improve RocketMill's CRO product, including how we work effectively with our external build partner and internal UX team.
    • Lead and develop the relationship with our external build partner as the CRO offering grows.
  • Recruitment and Team Development
    • Work with the Head of UX and CRO to identify recruitment needs as the CRO service grows and lead the hiring process.
    • Provide CRO training and support to the wider team as required.
  • Skills and Qualifications
    • Significant experience working in a senior optimisation role and demonstrate a comprehensive knowledge of the industry.
    • Advanced analytical, technical, and mathematical skills, enabling you to identify appropriate CRO opportunities and execute analysis with a statistically robust approach.
    • Excellent communication with technical and non-technical stakeholders, confident and articulate presentation skills, and a positive attitude that adds energy to our team.

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